October 20th, 2006

Topaz Partners rates podcast on new media a 'gem'

Posted by Dana Gardner @ 9:30 am

Categories: Interarbor Solutions, Podcasts, Web Technology

Tags:

Thanks to Topaz Partners for reviewing a BusinessWire-sponsored panel that I had the pleasure of moderating last week in Newton Corner, Mass. I'll let the review speak for itself.

Have a listen to the podcast via the above player UI. The quality is not super great, so I'm producing a transcript, which I'll link to here in a few days. (Thanks totally to Justin Grotelueschen at Podcast.com for the production under less-than-optimal circumstances.)

We had a highly knowledgeable group of folks from a variety of backgrounds participate, and some great questions from the audience. In addition to myself, we had panelists Elizabeth Heichler, editor-in-chief of the IDG News Service; Shar VanBoskirk, analyst at Forrester Research; Duncan Perry, COO at Podcast.com, and Russell Glass, vice president of products at ZoomInfo.

There were more than 100 people in attendance, a sign that the need to know on Web 2.0, new media, and "press release 2.0" is prominent. As the Topaz reviewer points out, the level of understanding on new media trends among the general public and PR communities is varied — to say the least. It's incumbent upon us in the blogosphere to continue the education process.

If you know of some folks that are still a bit flummoxed by it all (and who isn't to some degree, even on the good days) send them the link to the podcast. It's a good level-set, if I so say to myself.

And thanks to Frank Yetter and the crew at the Boston office of BusinessWire for putting the effort into pulling this worthwhile event together.