December 5th, 2006

AdWords Editor 2.5 released

Posted by Garett Rogers @ 5:02 pm

Categories: Google AdWords

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Google today released version 2.5 of their AdWords Editor as Barry Schwartz of Search Engine Roundtable tells us.  The software has lots of potential and could become the preferred way for businesses to manage their AdWords account.  For many companies, web-based solutions still haven't replaced windows based applications.

Some of the new features of the software include:

• Tools for bulk deletion: From the Data Menu, choose Delete Multiple Keywords, Delete Multiple Text Ads, or Delete Multiple Campaign Negatives.
• Contextual help text: Point your mouse at a toolbar button to see a description and the keyboard shortcut.
• Zoom control: Enlarge the text in the data view using the zoom control.
• Export to HTML: From the File Menu, select 'Export to HTML.'
• More keyboard shortcuts: Use keystrokes to navigate between tabs. Ctrl+1 for Keywords, Ctrl+2 for Text Ads, etc.
• Easier navigation: Double-click on items in the data view to navigate through your account.
• Display account description: View your account description, company name, or login email address in the Open Account dialog.
• Destination URL updates: AdWords Editor automatically adds http:// to your Destination URL if you don't manually enter it.
• Faster edits: In previous versions of AdWords Editor, posting certain types of edits (for example, changing the match type of many keywords in an Ad Group) proceeded very slowly. This is now improved, so these edits should now post much more quickly.

Along with the new features come some updates too:

• Replace Text link on Keywords and Negative Keywords tabs: This feature was previously available only through the Edit Menu and the Text Ads tab.
• Keyword Grouper: Manually edit the list of words to group by. Automatically generate the list of terms and make changes, or enter the words from scratch.
• Content bids: Add or edit content bids in the Add/Update Multiple Ad Groups tool.