May 8th, 2007
Google Analytics kicks into high gear
Just when you thought Microsoft was going to compete with Google, Google rolls out drastic changes to their own analytics service. The changes are large (and good) enough to potentially steal the thunder from Gatineau.
The new version is basically a complete overhaul that bears almost no resemblance to the original version acquired by Urchin. You can tell that all charts found in the new interface are probably fruits of the MeasureMap acquisition made about a year ago.
Here is what changed according to the FAQ:
The Google Analytics user interface has been redesigned to make it easier for people to find and share the data they need to make informed decisions. Data summaries and improved trending analyses complement navigational clarity and intuitive connections among related data. It's easier to click on data points to drill down into the reports for greater detail. In addition to creating an improved user interface, new key features have been added, such as email reports functionality, exporting into PDF, and geo-map drill down to zoom into a certain location.
There have been no changes to the amount of data that is tracked by Google Analytics, or to the configuration of your account. This is solely a reporting interface change. Every function currently available in Google Analytics should be available in the new interface. In fact, there will be more features and the new product will be even more powerful, including emailing reports and PDF download.
I am excited about email reports feature too — it makes it easy to send any report to yourself or others at certain intervals (daily, weekly, monthly). This will make it easier for people to monitor their account without needing to log into the service each day.
Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry.
See his full profile and disclosure of his industry affiliations.
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