July 17th, 2007
Enterprise YouTube coming to Google Apps
When I first read that, I was a bit shocked — why would a company want to integrate with YouTube, especially since most are either considering or have already blocked the website from their network? After thinking a while, I came to the conclusion that there are several uses for an enterprise version of YouTube that could make it worthwhile.
Training Videos
Companies are usually responsible for training new hires and even long time employees who are simply moving to new positions. This never ending process takes a lot of man hours that could be better spent in other areas of the organization. It would be easy to create training videos once and upload them to your corporate training application (YouTube) — allowing you to allocate resources more efficiently.
Corporate Culture
Many organizations pride themselves on their culture. Having a central place to foster that attitude in a fun and engaging way could keep things moving in the right direction. Why not give employees the ability to create their own departmental vlog or upload their bonk videos?
Public Relations
A customer facing YouTube could be an interesting way for companies to get information out the door. Product announcements with video demos may be the new press release — check out Google’s latest feature in Google Maps on their own custom page.
Can you think of any more uses for an enterprise version of YouTube?
Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry.
See his full profile and disclosure of his industry affiliations.
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