October 2nd, 2007
Google's "Claim Your Content" taking much longer than expected
The Attributor blog posted their take on what might be taking Google so long for them to push their “Claim Your Content” service out the door. “This is one of the most technologically complicated tasks that we have ever undertaken”, says Steve Chen of YouTube. The service is to allow creators of content — with the focus on YouTube video content at first — to make sure there are no unauthorized copies of their content being distributed.
Here are some of the challenges the Attributor has identified that may be causing the delay if they are focusing on “doing it right”:
- Removal from main Google index - Not only do they have to remove YouTube videos from their Univeral Search engine, the same videos hosted on other sites, which also appear in search results, should also be removed.
- Removal from the AdSense network - If a video in violation of copyright infringement is removed from YouTube, Google can still monetize it by means of AdSense ads found on a third party website hosting the video. Shouldn’t Google be forced to remove AdSense ads from pages hosting infringing content?
- Other forms of content - Video is one challenge, but what about images and text? It might not be on their top priority list, but if they are serious about the “Claim Your Content” service, it should extend to all media types — each of which present their own challenges.
The list doesn’t stop there, there are more points in this article. This system has completely missed its deadline, and with each passing month, it feels more like waiting for a version of Microsoft Windows to be released than a typically premature “beta” Google service.
Garett Rogers 
is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry.
See his full profile and disclosure of his industry affiliations.
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