February 26th, 2008
Live: Google/ComScore conference call
I will post information about the conference call starting at 2:00EST.
A New Perspective: The Consumer Electronics Buying Process
2:00 Waiting for the call to start
2:03 Still a few more minutes as people are still “dialing in”
2:07 I will post any interesting topics during the conference call and questions during the Q&A. This conference call doesn’t appear to have anything to do with what ComScore announced earlier today (yet)
2:16 search and online ads are equally important as offline marketing — not skewed one way or another. It’s important to do both online and offline advertising
2:22 About 30% of both online buyers and in-store buyers use “search” to make their decisions.
2:30 Online consumers spend more money on consumer electronics than other types of customers
2:32 “Searchers are the most valuable customers” according to Google
2:36 Use online advertising to reach the in-store buyer, measure brand impact as well as ROI of search (i guess maybe they are worried about advertisers looking at their ROI), leverage online marketing in integrated strategy
2:37 Awkward silence as she reads through questions… and now she’s asking people to ask questions because they didn’t get many :)
2:40 I asked about the ComScore report mentioned in my previous article, but they seem to be ignoring it
2:41 Call is over — not extremely exciting, sorry guys… That had the potential to be juicy, but it was far from it!
Garett Rogers is employed as a programmer for iQmetrix, which specializes in retail management software for the wireless industry.
See his full profile and disclosure of his industry affiliations.
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