September 6th, 2009

How the Web OS has begun to reshape IT and business

Posted by Dion Hinchcliffe @ 9:01 am

Categories: Architecture of Participation, Business Models, Cloud computing, Collective Intelligence, Community, Convergence, Cost-effective scalability, Crowdsourcing, Design Patterns, Encouraging Unintended Uses, Enterprise Web 2.0, Identity, Innovation marketplace, Network Effects, Open APIs, Radical Decentralization, Right To Remix, SOA, SaaS, Small Pieces, Loosely Joined, Social Computing, Social Software, Two-Way Web, User Generated Content, Web 2.0, Web 2.0 Platforms, Web as Platform, Web-Oriented Architecture (WOA), openid

Tags: Web, Information Technology, Crowdsourcing, Web OS, Channel Management, Marketing, Dion Hinchcliffe

These days in the halls of IT departments around the world there is a growing realization that the next wave of outsourcing, things like cloud computing and crowdsourcing, are going to require responses that will forever change the trajectory of their current relationship with the business, or finally cause them to be relegated as a primarily administrative, keep-the-lights-on function.

IT is going to either have to get more strategic to the business or get out of the way. Businesses too must grow a Web DNA. The proximal cause of this seems to be the growing domination of the global network that surrounds all businesses today: The Web. If you’ve read my writings here since 2006 you largely know what’s happening: Today’s highly evolved Web has grown far beyond its original roots in content distribution and communication. It has become a fully fledged platform for media (TV, movies, music, newspapers, gaming, etc. have been strongly disrupted by the Web and now largely reside there) as well as more strategic pursuits. Probably most significantly is computing in all its many forms. This ranges from low-level services such as raw compute power and storage to social computing, semantics, and collective intelligence.

But the advent of a Web OS is certainly not just an IT story. It’s also — and really mostly — a business story. Those who are trying to track the so-called “big shifts” in the 21st century, thinkers like John Hagel, are attempting to pin down the specific changes taking place in the world today. John recently noted that “we are moving from a relatively stable business environment to one characterized by rapid rates of change with ever more disruptions generating increasing uncertainty and unpredictability“. In this way, routinely transforming instability and rapid change from a threat (which it is to most businesses today) into opportunity is a core skill that organizations increasingly must be able to cultivate.

That much of the pace of change today is driven by the modern world’s pervasive and instant global flows of knowledge is largely due to influence of the Web and its billions of two-way touchpoints with nearly a third of the world’s population (including practically all of the developed world). In addition to ultra fast feedback loops that drive real-time action/response scenarios in the marketplace, the Web has also become an incredibly efficient, inexpensive, and easy-to-use delivery system for just about anything that an interface can be wrapped around.

This has created a new form of leverage in terms of the ability to change and adapt by tapping rapidly and deeply into on-demand resources (be they computing, data, or even people and ideas) in virtually real-time. A recent article in the Wall Street Journal noted that because of modern technology, particularly the Web, business “initiatives that used to take months and megabucks to coordinate and launch can often be started in seconds for cents.” Clearly, this is a brave new world, even if it’s one that’s still happening more on the edge than in the core of businesses today.

WOA = Web-Oriented Architecture
CC/SRR = Creative Commons/Some Rights Reserved
AOP = Architectures of Participation

It’s a world where scarcity practically doesn’t exist and access to abundance is virtually free. It’s also true that the business models of the Web OS are only emerging as well. While monetization is prevalent for those consuming or participating in the Web OS, there is also a real and ongoing concern that it’s also the modern version of sharecropping. That traditional management approaches often don’t understand the nuances of these issues and aren’t designed to take advantage of this modern economic landscape, much less compete with a growing number of businesses that do, is a whole side story I’ll explore when I’m able. But it’s one in which the Web OS is increasingly forcing a serious reevaluation of modern business practices as well as the very notion of how an opportunity is defined, identified, and targeted.

What is the Web OS?

While there are multiple ways of looking at the Web as an operating system, from cloud environments that mimic a desktop operating system to sets of services packaged together and bundled as an individual product to companies, the largest — and the most significant — is the idea of an overarching and emergent Internet operating system. The data, services, and even communities of the Web are now programmatic and can be incorporated and remixed into any other business or product at will. The concept of a Web OS isn’t new. But its arrival on the scene in compelling form with serious impact to the enterprise is.

Over the last few years, as open APIs, social networking platforms, cloud computing, open identity services, sensor-driven databases (such as with GPS and OpenStreetMap), or even people (example: Amazon’s Mechanical Turk) have created open ecosystems in which anyone can participate, including business, both to contribute and to consume. The Web has become the ultimate outsourcing platform and one that is incredibly agile too, combined with economies of scale that are very hard to match. There are challenges too: Unpredictabilities and risks exist that must be dealt with both routinely and successfully.

But to perform well in this changing business environment organizations have to

Read the rest of this entry »

June 1st, 2009

Twitter on your intranet: 17 microblogging tools for business

Posted by Dion Hinchcliffe @ 3:44 pm

Categories: Active Directory, Blogs, Cloud computing, Collaboration, Community, Convergence, Enterprise 2.0, Enterprise Web 2.0, Enterprise Wikis, Identity, LDAP, Products, SaaS, Small Pieces, Loosely Joined, Social Computing, Social Media, Social Networking, Social Software, Social media, Social networks, Web 2.0, Web 2.0 Platforms, Web as Platform, Wikis, openid

Tags: Blog, Business, Messaging, Twitter, Tool, Intranet, Microblogging, SocialCast, CubeTree, Laconica

Ultimately, if you want to use the right tool for the job, you’re probably going to need a specialized microblogging platform.So you’re bitten by the Twitter bug and want to bring the social messaging experience to work in order to connect with and share information conveniently amongst your colleagues. Perhaps you’ve even obtained permission to try out microblogging in trial form on your local intranet. You sit down and begin to see how you can adopt social messaging internally. It goes slowly at first…

As a Web-based consumer application, you quickly discover that while Twitter itself is a terrific environment, it isn’t very usable yet for businesses because of it lacks a variety of capabilities needed to fully work on the local intranet (details on this below). You wonder what other options exist to bring microblogging to the workplace in a business-friendly manner. Plenty, it turns out.

As we’ll see, choosing one carefully will be key to the long-term success of your experiment.

With the recent growth of Web 2.0 tools in the workplace (to about half of all organizations today), this scenario is becoming more common. The good news is that the broad success of Twitter over the last year has led to the introduction of a whole series of business-focused microblogging applications that bring many (though not yet all) of the necessary enterprise capabilities to the microblogging world.

What exactly is microblogging?
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August 1st, 2008

Enterprise cloud computing gathers steam

Posted by Dion Hinchcliffe @ 1:45 pm

Categories: Business Models, Cloud computing, Convergence, Cost-effective scalability, Crowdsourcing, Enterprise Web 2.0, Global SOA, Governance, Identity, Lightweight Service Models, Open APIs, Products, Radical Decentralization, SOA, SaaS, Small Pieces, Loosely Joined, Web 2.0, Web as Platform, Web services, openid

Tags: Service, Enterprise Cloud Computing, Multitenancy, OpenID, Paas, Cloud Computing, Dion Hinchcliffe

The days when organizations carefully cultivated vast data centers consisting of an endless sea of hardware and software are not over, at least not yet. However, the groundwork for their eventual transformation and downsizing is rapidly being laid in the form of something increasingly known as “cloud computing.” This network-based model for computing promises to move many traditional IT capability out to 3rd party services on the network.

The promise of cloud computing has captured the industry’s imagination this year for two big reasons. The first is the growing realization that cloud computing can successfully be used to strategically cut costs and drive innovation. And the second is that current offerings are getting very close to being ready for prime-time use in enterprise environments.

When Web behemoth Google officially entered the cloud computing arena back in April of this year, the space became a hot topic in IT circles almost overnight, despite the long history of availability from major vendors such as Amazon and Sun as well as a number of pioneering smaller vendors such as 3Tera and Egenera.

Other major IT players include IBM, Dell, HP, Intel, and Yahoo are all making serious investments in cloud computing research or major infrastructure Om Malik reported this week. ZDNet’s Mary Jo Foley is also tracking Microsoft’s movement in this space with project ‘Midori’.

Why was Google’s entry a signature moment in cloud computing? Most likely because it brought the necessary critical mass to an industry which was growing steadily but had yet to break out into the mainstream. Google has a well-known reputation for globally scalable applications that can reliably service millions of concurrent users while successfully controlling costs and efficiency in everything from power and bandwidth to storage and processing power. So when they claimed that anyone can now “build scalable web apps on top of Google’s infrastructure” it received considerable attention.

Cloudy IT: Increase efficiency while innovating

The twin challenges of driving the high costs of information technology down while providing innovative new solutions to improve the business are two forces that often come into direct opposition in the modern IT shop. Businesses must keep costs down to stay competitive while at the same time investing in new ideas that will offer compelling new products and services to those same customers.

These two objectives come into opposition since new spending (on things like R&D) is usually required to successfully innovate while at the same time the pressure is on to provide the same services for less than it cost last year. Companies have come to expect to reap the cost dividend from trends such as Moore’s Law, outsourcing, and year-over-year productivity improvements.

Interestingly, it’s at this very intersection of issues that cloud computing appears

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March 20th, 2008

Standards support for mashups emerge

Posted by Dion Hinchcliffe @ 1:18 pm

Categories: Badges, Encouraging Unintended Uses, Enterprise Mashups, Enterprise Web 2.0, Global SOA, Identity, LDAP, Lightweight Service Models, Mashups, Open APIs, Products, RSS, Right To Remix, SOA, SaaS, Situational Software, Small Pieces, Loosely Joined, Web 2.0, Web 2.0 Platforms, Web as Platform, Web services, Widgets, openid

Tags: Dion Hinchcliffe

The announcement earlier this week that IBM has put together an open approach for making user data secure inside of Web mashups, known as SMash, was the most recent step in an unfolding story about the way the industry is trying to bring structure and order to the rapidly growing and frequently unruly world of Web mashups.

As I’ve covered here in the past, mashups have enormous potential to allow more rapid and much less expensive development of online applications by emphasizing assembly over development, economies of scale by enabling high levels of reuse, and the consequent ability to rapidly get software solutions with the right data in the right place at the right time.

However, all is not rosy in the mashup space as I wrote last fall; there are significant challenges remaining before end-user or enterprise mashups can become a widespread reality despite the numerous offerings that exist today. Since then, I’ve only have one major new item to add to the list of adoption issues, namely that fact that most leading mashup solutions don’t provide a good enough SaaS delivery model. Consequently Yahoo! Pipes remains the best example of a mashup tool that has the requisite low barrier for use for widespread adoption, despite far more sophisticated and capable brethren from the likes of JackBe, Serena, and soon, Lotus, the latter which appears to be repackaging everything it learned with the impressive QEDWiki into an enterprise-class product.

Fortunately, good news is on the horizon for many of the issues I raised last year. It now appears that the mashup industry is heading in a direction which may make the space much more viable indeed over the next year. For example, two my biggest concerns, both non-starters for organizations that want to adopt a mashup model (21% of all organizations reported that they were interested last year), was 1) the lack of serious security and identity support and 2) not having a common standards for the assembly of Web parts such as widgets, gadgets, and other Web applications. Without knowing how to secure mashups, safely handle sensitive user and business data, or know where to make infrastructure and tooling bets, most organizations were likely to sit on the fence and wait until these risks were addressed.

IBM’s announcement this week about SMash was just one of many solutions now being offered resolve these two issues not only in the mashup space, but across the Web industry, as our personal and professional data gets more and more federated across the Internet and within our organizations. Efforts in this area include range from Google’s OpenSocial initiative to the push for adoption of DataPortability.org’s and OpenFriendFormat’s support which are all improving the world of data safety, security, and mobility in the mashup world as well.

But the most comprehensive and detailed plan for bringing standard approaches and techniques to mashups has to be OpenSAM, which leverages many existing standards such as WebDAV, openid, LDAP, and also subscribes to DataPortability.org’s standards to create a consistent and well-organized design and interaction model for offering complex, heterogeneous mashups to both the consumer and business community. Even more importantly, they cite a good number of companies already offering Web applications that support OpenSAM. The OpenSAM vision is broad and focused across the usage spectrum and the OpenSAM folks say that “once OpenSAM is added to an application, it can immediately join mashups with all other OpenSAM applications.”

While there is still a lot to sort out and the mishmash of standards can seem Read the rest of this entry »

February 4th, 2008

openid: The once and future enterprise Single Sign-On?

Posted by Dion Hinchcliffe @ 4:40 pm

Categories: Active Directory, Business Models, Customer Self-Service, Enterprise Web 2.0, Google Accounts, Identity, Identity 2.0, LDAP, Lightweight Service Models, Live ID, Open APIs, Products, Radical Decentralization, SaaS, Social Networking, The Social Graph, Two-Way Web, Web 2.0 Platforms, Web as Platform, Web-Oriented Architecture (WOA), openid

Tags: Web, Site, Single Sign-on, Identity, Enterprise, Channel Management, Marketing, Dion Hinchcliffe

The decision two weeks ago by Yahoo! to support the burgeoning openid initiative, where users choose their preferred user account provider for logging into other Web sites, was a defining moment for the increasingly popular effort to bring order and sanity to the often confusing world of user identity on the Web. This major move by Yahoo! underscores how new models for user identity and security are becoming strategically important in the online world, and it also has long-term implications for the enterprise, as we’ll see.

Enterprises will be able to manage the growing problem of the proliferation of accounts created in external, off premises Web apps.There’s no doubt that Yahoo!’s addition of over 250 million accessible user accounts to openid, which can now be used to log into the thousands of openid-compliant Web sites, is a significant win for an initiative that is starting to reach critical mass. My own tests show that Yahoo!’s support for only the newer, more secure specification of openid greatly limits the number of external Web sites you can actually access with your Yahoo! account, however this issue will surely be resolved as more 3rd party sites adopt the new spec.

More interestingly, Yahoo! at this time does yet not allow 3rd party issued openids to be used to access its own Web properties. Why is this vital? Because it will fundamentally limit the usefulness of open Web identity, and openid; what’s the point of having an identity from your preferred provider — or as we’ll see below, from your workplace — if you can’t use it where you want to? This one way adoption of open Web identity is common among the major adopters in the space so far.

Provider-only support of open Web identity is going to be a major challenge for the movement until someone articulates the value proposition for allowing 3rd party authentication of accounts from other Web sites. Read Dare Obasanjo’s reasoning around this in the second half of this post.

Other major Web firms and software companies have been pursuing the grail of open — or mostly-open — Web identity for several years now, including most notably Microsoft and Google. Josh Catone over at Read/Write Web wrote yesterday about Microsoft’s stated intent to join the openid bandwagon, which will likely push the number of openid accounts well past half a billion, regardless of what happens with Microsoft’s acquisition play for Yahoo! This kind of scale of support will put open identity, and specifically openid, on the map and hopefully simplify and empower Web users around the world.

Open identity does push users into considering their Terms of Service of their provider much more carefully, since the’re making a long-term strategic decision with whom they’ll will invest with their Web identity, and whether they offer a good home for what may be their last new Web account ever. A quick examination of Microsoft’s Live ID (the open Web identity formerly known as Passport) shows how Microsoft has had to remake their service to be more open and friendly to users and businesses that support it. Expect that many of today’s identity providers will begin making their offerings more appealing for those shopping for their new Web super-identity. This will likely include, as we see, some enterprises.

What’s so important about open Web identity and how does it affect enterprise identity?

Well for one, when using openid sites that allow 3rd party identities, users need only Read the rest of this entry »