March 9th, 2007
Podcast on the law of business communities
The conference call Mike Madison and I recorded earlier this week in anticipation of our session at Community 2.0 (more here and here) is now available as part of the Bag and Baggage Podcast or from the Future of Communities blog. We talked about:
- Defining community and loosely-joined individuals and interest groups
- Community goals and governance (or lack thereof)
- External innovation communities such as Procter & Gamble's and ownership issues
- Intellectual and liability concerns for company-owned or associated communities
- Whether an initiative similar to the Creative Commons movement has or is in the process of emerging
- Ownership issues and risk-minimization around products or services that emerge from external ideas
- Variations on open source licenses
- Individual rights and protections for community contributors and participants
- Anonymity and accountability
- Nefarious community exploitation: gaming, hacking, spamming
- Trust and reputation management
- The use of trademark law to use and manage community involvement; selective enforcement, the expansion of certification marks
- Insurance industry mechanisms and models
- Defamation
- Company-sponsored (and owned) communities, and the actions taken by participants who find the terms and conditions of such initiatives too draconian
- "Innovator's dilemma" management and patent strategy and the tension between old, successful products and those developed with help from outsourced customer communities
- Personal data ownership and the Attention Trust
Denise Howell is an appellate, intellectual property and technology lawyer who enjoys broad industry recognition for her expertise on the intersection of emerging technologies and law. See her full profile and disclosure of her industry affiliations.
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