February 2nd, 2007
Breast defense
It's no secret that publicly posting demand letters on a blog, in addition to submitting to Chilling Effects, is an excellent responsive strategy. The Lactivist is currently plying these waters. The unsurprising result? A wealth of resulting attention and empathy, and a PR nightmare for The National Pork Board. As Marty Schwimmer sums up: "Don't send a demand letter to a blogger if the subject matter is breasts, as they make for good copy."
Denise Howell is an appellate, intellectual property and technology lawyer who enjoys broad industry recognition for her expertise on the intersection of emerging technologies and law. See her full profile and disclosure of her industry affiliations.
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