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September 15th, 2009

SAP: brand value and benefits

Posted by Dennis Howlett @ 6:01 am

Categories: Uncategorized

Tags: Brand, Benefit, SAP AG, Smb/Sme, Branding, Marketing, Dennis Howlett

Want to know the brand value that SAP delivers to SME customers? Can SAP be implemented in less than 12-18 months? Heard all those tales about how SAP’s GUI sucks? Check out this video of Mark Ipema, operational manager at Dishman Netherlands, a $27 million revenue pharmaceutical manufacturer that has implemented SAP Business All-in-One in 11 weeks. There’s a lot of surprises.

Dennis HowlettDennis Howlett has been providing comment and analysis on enterprise software since 1991. See his full profile and disclosure of his industry affiliations.

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