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May 8th, 2008

The number of social network users in Latin American countries grew 103% in January 2008

Posted by NB @ 5:05 am

Categories: Internet usage

Tags: Network, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB

The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from January 2007 to to January 2008 - it was up 103% - according to an Analytics 2.0. During the same period, the number of US Hispanic and Puerto Rican social-network users increased 48%.

May 7th, 2008

In February 2008 Brit used broadband for 19 hours 40 minutes

Posted by NB @ 3:01 pm

Categories: Broadband

Tags: Hour, Minute, Broadband, Connection Speed, Broadband Internet, Network Technology, Telecommunications, Networking, NB

52% of Britons online are on a connection speed between 512Kb and 2Mb. 33% are on a connection speed between 2Mb and 8Mb, according to Nielsen. The faster the connection speed, the more time people spend online - those on the fastest speed (over 8Mb) averaged 22% more time online than those on the lowest (?128Kb). In February 2008, Britons using dial-up averaged 16 hours 7 minutes online, whereas those on Super Fast broadband averaged 19 hours 40 minutes

May 7th, 2008

Russian Internet usage in February 2008

Posted by NB @ 1:30 pm

Categories: WWW

Tags: Visitor, Usage Day, NB

Measures Europe Russian Federation
Average Minutes per Visitor 1,515 1,078
Average Minutes per Usage Day 91 82
Average Pages per Visitor 2,753 2,322
Average Pages per Usage Day 166 177
Average Usage Days per Visitor 17 13
Source: comScore

May 7th, 2008

60% of Internet users in Latin American countries are using social networks

Posted by NB @ 5:06 am

Categories: Internet usage, WWW

Tags: Internet User, Network, Internet, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB

The number of internet users in the five major countries is approaching 46.3 mln, a 16% increase from the 39.8 mln in January 2007, according to an Analytics 2.0. The number of Puerto Rican and US Hispanic internet users has grown at the same rate, bringing the total to 66 mln. 60% of total internet users in the five major countries of the region are using one of the above-noted social networks, whereas 77% of internet users in Puerto Rico and the US Hispanic market are doing so.

May 7th, 2008

The most popular social network in Latin American countries is Orkut

Posted by NB @ 5:06 am

Categories: Internet usage, WWW

Tags: Orkut.com, Network, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB

The main social networks of the five-country LatAm region, by number of users, according to an Analytics 2.0: Orkut - 12.9 mln (up 27% from 10.1 million in 2007); Sonico - 7.3 mln (Sonico launched during the second half of 2007); hi5 - 4.2 mln (up 72% from 2.2 mln in January 2007); MySpace - around 3 mln (13 mln users in all markets analyzed); Facebook - 2.2 mln (up 4,152% from the January 2007 count of 52,000).

May 6th, 2008

45% of US adults like sites that use personal information for advertising or content

Posted by NB @ 3:01 pm

Categories: WWW, Advertising

Tags: Advertisement, Harris Interactive, NB

By a 55% to 45% majority, US adults indicate that they would be more comfortable with companies’ using information about a person’s online activities to provide customized advertising or content, according to Harris Interactive. Once the privacy/security policies were presented, the percentages of those who are very comfortable increases only slightly to 9%, from 7% according to Harris Interactive. The percentage who are somewhat comfortable given the privacy/security policies increases more significantly, to 46% from 34%. Similarly, the proportion of those who are not at all comfortable declines to 19% from 25%, and of those who are not very comfortable declines to 26% from 34%.

May 6th, 2008

The recruitment sector is the leader of advertising market with 25.7% share

Posted by NB @ 2:55 pm

Categories: WWW, Advertising

Tags: Advertisement, Leader, E-business, Recruitment Sector, Web Technology, E-business/E-Commerce, Internet, NB

The recruitment sector continued to lead the market with 25.7% market share, up 0.9 points on the second half of 2006, according to Internet Advertising Bureau. Second was automotive with 11.9%, while Technology (10.4%) overtook Finance (10%) for the first time to take third place. Other areas of growth were retail, which increased 1.7 points, to 5%, as a result of a buoyant ecommerce sector. Consumer goods (including FMCG) increased to 5.3%.Property climbed the ladder to break into the top five with a market share of 7.9%.

May 6th, 2008

Brands with highest concentration of UK broadband visitors

Posted by NB @ 9:22 am

Categories: Broadband

Tags: Brand, Broadband, Blogging, Branding, Broadband Internet, Network Technology, Telecommunications, Internet, Marketing, Networking

Rank Brand % of UK Visitors on >2Mb speed
1 BT 41%
2 Carphone Warehouse 41%
3 Ticketmaster 40%
4 Six Apart (blogging) 40%
5 O2 40%
6 Royal Mail 40%
7 Daily Mail 39%
8 Flickr 39%
9 ITV 38%
10 WordPress (blogging) 38%
Source: Nielsen

May 6th, 2008

Top-growing sites in Russia in February 2008

Posted by NB @ 8:32 am

Categories: Internet usage, WWW, Web traffic

Tags: Site, Wiki, Internet, Advertising & Promotion, Online Communications, Marketing, NB

Search Property Share of Searches
Total Internet 100.0
Yandex 47.4
Google Sites 31.2
Rambler Media 9.7
Mail.Ru Sites 7.0
Yahoo! Sites 1.3
AOL LLC 1.1
Microsoft Sites 0.6
Wikipedia Sites 0.6
LIVEINTERNET.RU 0.3
Amazon Sites 0.2
eBay 0.1
Source: comScore

May 6th, 2008

Online video viewing in December 2007

Posted by NB @ 5:05 am

Categories: WWW

Tags: Online Video, Video, Corporate Communications, Marketing, NB

Country Viewers, 000 Videos, 000 Videos per Viewer % Reach
Canada 19,047 2,137,074 112 89%
U.K. 28,686 3,092,867 108 87%
France 24,063 2,138,802 89 84%
Germany 27,321 2,514,039 92 81%
U.S. 124,362 9,509,544 77 78%
Source: comScore

May 5th, 2008

Top 5 Video sites in December 2007 across the world

Posted by NB @ 3:07 pm

Categories: WWW

Tags: Google Inc., Video, Site, Corporate Communications, Marketing, NB

U.S. Canada U.K. France Germany
Google Sites Google Sites Google Sites Google Sites Google Sites
Fox Interactive Media Microsoft Sites BBC Sites DailyMotion.com Vivendi
Yahoo! Sites CTVglobemedia Microsoft Sites Groupe TF1 ProSiebenSat1 Sites
Viacom Digital Yahoo! Sites Yahoo! Sites Amazon Sites CLIPFISH.DE
Microsoft Sites DAILYMOTION.COM Fox Interactive Media Yahoo! Sites Fox Interactive Media
Source: comScore

May 5th, 2008

41% of weekly online radio listeners have a social networking profile

Posted by NB @ 2:59 pm

Categories: Internet usage

Tags: Network, Radio, Social Networking, Advertising & Promotion, Online Communications, Marketing, NB

41% of weekly online radio listeners report having an online social networking profile (compared with 24% of the total 12+ population); 37% visit social networking sites nearly once per day or more, according to Edison Media Research.

May 5th, 2008

Top search engines in March 2008

Posted by NB @ 7:03 am

Categories: Search engines

Tags: Search Engine, Search, NB

Rank Search Engine Volume
1. www.google.com 67.25%
2. search.yahoo.com 20.29%
3. search.msn.com 4.88%
4. www.ask.com 4.09%
Source: Hitwise

May 4th, 2008

Insurance leads from different sources and quote completion stats

Posted by NB @ 3:10 pm

Categories: WWW, Advertising

Tags: Source, Insurance, Financial Planning, Business Operations, Corporate Insurance, Finance, NB

Search Term Type % Resulting in
Completed Quote
Branded Organic 11%
Branded Paid 19%
Generic Organic 22%
Generic Paid 33%
Source: comScore

May 4th, 2008

Growth in Online Auto Insurance Quotes

Posted by NB @ 3:09 pm

Categories: WWW, Advertising

Tags: ComScore Networks Inc., NB

2006 2007 Percent Change
Search-referred Quotes 6,555 8,892 36%
Total Quotes 28,061 32,353 15%
Source: comScore

May 4th, 2008

Top URLs in March 2008

Posted by NB @ 7:06 am

Categories: WWW

Tags: Hitwise, Web Site Development, Web Technology, Internet, NB

Rank Website Market Share
1. www.google.com 5.6%
2. mail.yahoo.com 5%
3. www.myspace.com 4.5%
4. ww.yahoo.com 3.78%
5. mail.live.com 2.33%
6. www.ebay.com 1.98%
7. search.yahoo.com 1.63%
8. www.msn.com 1.24%
9. www.facebook.com 0.9%
10. www.youtube.com 0.8%
11. www.gmail.com 0.55%
12. images.google.com 0.54%
13. www.wikipedia.org 0.49%
14. search.msn.com 0.45%
15. my.yahoo.com 0.39%
16. mail.aol.com 0.38%
17. www.ebaymotors.com 0.37%
18. www.pogo.com 0.36%
19. address.yahoo.com 0.34%
20. www.amazon.com 0.32%
Source: Hitwise

May 4th, 2008

Top US video sites in 2007

Posted by NB @ 6:15 am

Categories: WWW

Tags: Video, Corporate Communications, Marketing, NB

Rank Name Domain Mar-08 Mar-07 Percent Change
1 YouTube www.youtube.com 73.18% 55.28% 32%
2 MySpaceTV www.myspacetv.com 9.21% 17.73% -48%
3 Google Video video.google.com 4.06% 8.42% -52%
4 Yahoo! Video video.search.yahoo.com 2.16% 2.63% -18%
5 Break.com www.break.com 1.82% 1.57% 16%
Source: Hitwise

May 3rd, 2008

What people do after seeing an ad with an URL

Posted by NB @ 3:11 pm

Categories: WWW, Advertising, Search engines

Tags: Advertisement, Agent, Web Site, Real Estate, Web Site Development, Web Technology, Business Operations, Internet, NB

Consumer Activity 2007 2008 Point Change
Visit a web site specified in the ad 29% 26% -3
Use search engine to find a website for the company 14% 22% 8
Visit the company website to find the name/phone number of a local agent 16% 20% 4
Call a toll free number in the ad 13% 9% -4
Not sure 15% 9% -6
Look online at a site other than the company website for name/phone number of a local agent 8% 8% 0
Look offline for the name/phone number of the local agent 6% 7% 1
Source: comScore

May 3rd, 2008

Interest in Web services among financial industry players

Posted by NB @ 12:44 pm

Categories: WWW

Tags: Web, Financial, Industry, Web Service, Financial Accounting, Strategy, Finance, Management, NB

Service Type Interested in Service
Blog 14%
Chat 25%
Personal Financial Management (PFM) 30%
Widget 23%
Source: comScore

May 3rd, 2008

Fastest-growing search queries in March 2008

Posted by NB @ 7:09 am

Categories: Search engines

Tags: Hitwise, Volume, NB

Rank Search Term Volume
1. pregnant man 0.02%
2. carmen winstead 0.02%
3. signs of cheating 0.01%
4. jamie lynn spears 0.01%
5. miss bimbo 0.01%
6. danica patrick sports illustrated swimsuit 0.01%
7. celebrity apprentice 0.01%
8. emilio navaira 0.01%
9. corinne bailey rae 0.01%
10. pamela anderson 0.01%
Source: Hitwise
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