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Category: WWW

January 18th, 2009

Fastest-growing Web categories in November 2008

Posted by NB @ 9:09 am

Categories: E-commerce, WWW

Tags: Internet, Food & Beverage, Consumer Electronics, Manufacturing, Personal Technology, NB

Oct-08 Nov-08 % Change
Total Internet : Total Audience 190,616 190,775 0
Coupons 27,101 35,649 32
Retail - Jewelry/Luxury Goods/Accessories 15,362 19,210 25
Retail - Toys 25,195 31,296 24
Retail - Mall 30,742 37,002 20
Retail - Department Stores 66,441 79,933 20
Retail - Consumer Electronics 47,788 55,786 17
Retail - Home Furnishings 39,852 44,965 13
Retail - Music 18,812 21,023 12
Online Gambling 14,588 16,132 11
Retail - Food 17,309 19,049 10
Source: comScore

January 16th, 2009

Top ad carriers in November 2008

Posted by NB @ 9:16 am

Categories: Advertising, WWW

Tags: Media, Advertising & Promotion, Marketing, NB

Rank Property Visitors, 000 Reach, %
  Total Audience 190,775 100%
1 Platform-A 173,155 91%
2 Yahoo! Network 164,535 86%
3 Google Ad Network 159,387 84%
4 ValueClick Networks 157,444 83%
5 Specific Media 151,386 79%
6 Traffic Marketplace 142,510 75%
7 Yahoo! 142,007 74%
8 Tribal Fusion 141,412 74%
9 24/7 Real Media 139,189 73%
10 Google 138,870 73%
11 Casale Media - MediaNet 137,371 72%
12 Adconion Media Group 136,625 72%
13 Tremor Media 134,949 71%
14 interCLICK 128,033 67%
15 Revenue Science 126,600 66%
16 DRIVEpm 123,082 65%
17 Collective Media 118,796 62%
18 CPX Interactive 115,129 60%
19 MSN-Windows Live 111,610 59%
20 urn 111,227 58%
21 ADSDAQ 110,338 58%
22 AOL Media Network 108,785 57%
23 Burst Media 105,989 56%
24 AdBrite 88,203 46%
25 YOUTUBE.COM 80,406 42%
26 Centro - Potential Reach 77,207 40%
27 MYSPACE.COM 75,328 39%
28 Undertone Networks 75,027 39%
29 Vibrant Media 73,748 39%
30 NNN Total Newspapers: U.S. 73,231 38%
31 Ask Network 70,151 37%
32 Gorilla Nation Media 67,972 36%
33 IAC Ad Solutions 65,098 34%
34 Kontera 60,982 32%
35 Pulse 360 57,733 30%
36 MSN.COM Home Page 57,622 30%
37 EBAY.COM 56,775 30%
38 IB Local Network 55,438 29%
39 Glam Media 54,631 29%
40 AMAZON.COM 54,223 28%
41 TattoMedia 52,376 27%
42 NNN Top 25 50,836 27%
43 YuMe Video Network 50,798 27%
44 FACEBOOK.COM 50,511 26%
45 ITN Digital Networks 48,554 25%
46 Ybrant - Oridian - ADdynamix 48,099 25%
47 Business.com Network 46,487 24%
48 QuadrantONE 44,482 23%
49 WALMART.COM 43,940 23%
50 Intergi 43,406 23%
Source: comScore

January 8th, 2009

Top US markets for content downloaders in 2008

Posted by NB @ 9:55 am

Categories: WWW

Tags: Phoenix Technologies, Adult, NB

Rank Market % of adults who
downloaded online
content the past month
1 San Francisco/Oakland/San Jose DMA 32
2 San Diego DMA 31
3 Austin DMA 31
4 Washington, D.C. DMA 30
5 Salt Lake City DMA 29
6 Syracuse DMA 29
7 Phoenix DMA 28
8 Columbus DMA 28
9 Seattle/Tacoma DMA 28
10 Norfolk/Portsmouth/Newport News DMA 10
  National Average 24
Source: Nielsen

December 26th, 2008

Online video usage in the US in October 2008

Posted by NB @ 10:46 am

Categories: WWW

Tags: Online Video, Video, Corporate Communications, Marketing, NB

Sep-08 Oct-08 Growth, %
Unique Viewers (000) 124,023 120,711 -3
Total Streams (000) 8,829,389 8,894,164 1
Streams per Viewer 71.2 73.7 4
Time per Viewer (min) 156.4 171.7 10
Source: Nielsen

December 25th, 2008

Top sites by video streams in October 2008

Posted by NB @ 10:47 am

Categories: WWW

Tags: Network, Video, Video Stream, Digital Video, Corporate Communications, Branding, Networking, Personal Technology, Marketing, NB

Brand Streams, 000 Viewers, 000
YouTube 5,077,720 82,553
Fox Interactive Media 244,216 18,481
Hulu 206,068 9,069
MSN/Windows Live 183,858 13,394
Nickelodeon Kids and Family Network 181,084 6,565
NBC Universal 175,183 9,649
Yahoo! 169,331 18,826
ESPN 134,337 7,775
CNN Digital Network 133,643 8,263
MTV Networks Music 99,787 4,417
Source: Nielsen

December 24th, 2008

Top sites ranked by video streams in September 2008

Posted by NB @ 10:48 am

Categories: WWW

Tags: Network, Video, Video Stream, Digital Video, Corporate Communications, Branding, Networking, Personal Technology, Marketing, NB

Brand Streams, 000 Viewers, 000
YouTube 5,352,898 81,865
Fox Interactive Media 242,428 19,250
Yahoo! 212,626 22,053
MSN/Windows Live 164,776 10,975
Nickelodeon Kids and Family Network 162,924 6,148
Hulu 142,261 6,323
ESPN 127,794 8,433
CNN Digital Network 117,690 9,441
MTV Networks Music 97,199 4,757
Disney Online 87,116 9,145
Source: Nielsen

December 23rd, 2008

Top Web companies in November 2008

Posted by NB @ 10:35 am

Categories: WWW, Web traffic

Tags: NB

Parent Audience, 000 Time Per Person
1. Google 135,267 2:02:03
2. Microsoft 126,027 2:25:02
3. Yahoo! 119,142 3:16:44
4. AOL LLC 86,308 3:43:45
5. News Corp. Online 82,388 1:36:50
6. InterActiveCorp 66,767 0:16:26
7. Amazon 65,550 0:27:33
8. eBay 65,302 1:42:14
9. Wikimedia Foundation 58,917 0:18:37
10. New York Times Company 55,021 0:19:47
Source: Nielsen

December 22nd, 2008

6% of blog readers use blog search engines

Posted by AM @ 2:31 pm

Categories: Search engines, WWW

Tags: Search Engine, Blog, Blog Search Engine, Blogging, Internet, AM

20% of general blog readers use blog links to discover new blogs. Blogs are not consumed in isolation, but experienced as part of a connected conversation – nearly half (49%) of blog readers and 71% of frequent readers read more than one blog per session. For frequent readers, links beat search as a navigation tool: 38% said blog links were the top tool for discovering new blog content as compared to 34% who voted for Web search. For frequent readers, blog links appear to have similar impact as a trusted recommendation from a person (a response from 39% of survey participants). Blog search engines received the lowest ranking from respondents: 6% of general readers and 11% of frequent readers say they use these tools to discover new blogs, BuzzLogic found.

December 20th, 2008

Top search-generating US Web sites in October 2008: Google, Yahoo!, YouTube

Posted by NB @ 3:02 am

Categories: Search engines, WWW

Tags: Google Inc., Web, America Online Inc., Yahoo! Inc., YouTube Inc., Web Site, Site, Web Site Development, Networking, Internet

Expanded Search Entity Sep-08 Oct-08 Percent
Change
Oct-08 vs.
Sep-08
Total Expanded Search 17,359 18,389 6%
Google Sites 10,109 10,759 6%
Google 7,632 8,179 7%
YouTube/All Other 2,477 2,580 4%
Yahoo! Sites 2,511 2,715 8%
Yahoo! 2,483 2,685 8%
All Other 28 30 7%
Microsoft Sites 1,037 1,125 8%
MSN-Windows Live 958 1,035 8%
Microsoft/All Other 79 90 14%
AOL LLC 795 770 -3%
AOL Search Network 448 424 -5%
MapQuest/All Other 347 346 0%
Ask Network 649 683 5%
Ask.com 361 362 0%
MyWebSearch.com/ All Other 288 321 11%
Fox Interactive Media 624 574 -8%
MySpace 614 563 -8%
All Other 10 11 10%
eBay 411 464 13%
Craigslist.org 368 378 3%
Facebook.com 183 185 1%
Amazon Sites 143 138 -3%
Source: comScore

December 11th, 2008

25% of Web content employees see by 2013 will be pictures, video, or audio

Posted by AM @ 1:06 pm

Categories: WWW

Tags: Web, Audio, Video, Corporate Communications, Marketing, AM

Video use on the Web is growing swiftly, with 73% of the Internet audience watching a video online at least monthly, that is about 90 mln viewers. According to Gartner, software for the management of images and video is the fastest-growing segment of the content management market, with just 44% of enterprises having such products today but 22% intending to install it in 2009. Gartner believes that the popularity of simple digital asset management will force a number of different technological problems to be solved, such as the ability to incorporate video simply into other document types. Such uses are likely to be so compelling and the demand for them so great that by 2013, more than 25% of the content that workers see in a day will be dominated by pictures, video or audio.

December 10th, 2008

By 2010 60% of F1K will have Web communities

Posted by AM @ 1:06 pm

Categories: Advertising, WWW

Tags: Web, Community, Channel Management, Marketing Research, Marketing, AM

Gartner predicts that by 2010, more than 60% of Fortune 1000 companies with Web sites will have some form of community that can be used for marketing purposes.

November 30th, 2008

Entertainment sector growth in September 2008

Posted by NB @ 8:51 am

Categories: WWW

Tags: Growth, Entertainment, Advertising & Promotion, Marketing, NB

Name Aug-08 Sep-08 Growth
Online Games 30,267 50,814 68
Events 3,132 5,094 63
Books 1,179 1,902 61
Music 107,461 161,369 50
Broadcast Media 180,171 269,798 50
Source: Nielsen

November 29th, 2008

Online video audience for network TV Web sites in September 2008

Posted by NB @ 4:49 pm

Categories: Television, WWW

Tags: Network, Online Video, Video, TV, Corporate Communications, Marketing, NB

Name Viewers, 000 Viewer growth
from August 2008
NBC.com 5,557 312
ABC.COM 5,246 105
CBS Television 3,296 38
FOX Broadcasting 1,371 165
Source: Nielsen

November 29th, 2008

Top social networking sites in Brazil in September 2008

Posted by NB @ 12:03 pm

Categories: WWW

Tags: Network, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB

Social Networking Sites Audience, 000 Minutes per Visitor Visits per Visitor
Total Internet : Total Audience 26,221 1,608.1 47.5
Orkut 20,752 496.1 28.3
Yahoo! Geocities 3,916 2.8 1.8
SONICO.COM 2,978 10.1 2.7
MINGLEBOX.COM 1,677 1.6 2.4
FOTOLOG.COM 1,606 22.1 5.3
8P.COM.BR 1,463 11.2 1.9
MULTIPLY.COM 1,189 4.4 1.5
HI5.COM 1,142 10.6 2.0
Lycos Tripod 1,115 1.8 1.4
MYSPACE.COM 893 13.2 2.3
LIMEALL.COM 387 0.6 1.7
DEVIANTART.COM 386 7.3 1.8
FACEBOOK.COM 360 14.2 2.7
Source: comScore

November 29th, 2008

US online video usage in September 2008

Posted by NB @ 7:52 am

Categories: WWW

Tags: Online Video, Video, NB

  Aug-08 Sep-08 Growth
Audience, 000 117,916 125,061 6
Streams, 000 8,061,706 8,885,068 10
Streams per Viewer 68.4 71.1 4
Minutes per Viewer 183.9 197.2 7
Source: Nielsen

November 28th, 2008

Top video sites ranked by number of streams

Posted by NB @ 5:53 pm

Categories: WWW

Tags: Network, Video, Corporate Communications, Networking, Marketing, NB

Brand Streams, 000 Audience, 000
YouTube 5,354,392 81,881
Yahoo! 264,266 29,908
Fox Interactive Media 242,444 19,258
MSN/Windows Live 164,776 10,980
Nickelodeon Kids and Family Network 162,971 6,152
Hulu 142,261 6,324
ESPN 127,794 8,434
CNN Digital Network 117,708 9,451
MTV Networks Music 97,207 4,762
Disney Online 87,193 9,146
Source: Nielsen

November 28th, 2008

Social networking penetration in Latin America in September 2008

Posted by NB @ 12:02 pm

Categories: WWW

Tags: Network, ComScore Networks Inc., Latin America, Penetration, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB

Country Sep-2007 Sep-2008 Point Change
Latin America 78.0 87.2 9.3
Brazil 76.0 85.3 9.3
Chile 74.0 80.1 6.1
Colombia 69.9 79.6 9.7
Argentina 70.4 77.1 6.7
Venezuela 69.1 77.1 8.0
Mexico 67.3 73.0 5.7
Puerto Rico 60.5 70.5 10.0
Source: comScore

November 27th, 2008

Social networking penetration by country in September 2008

Posted by NB @ 12:00 pm

Categories: WWW

Tags: Network, Federation, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB

Country Sep-2007 Sep-2008 Point Change
Canada 83.9 86.5 2.6
Brazil 76.0 85.3 9.3
United Kingdom 78.7 78.4 -0.3
Mexico 67.3 73.0 5.7
Spain 63.9 70.7 6.8
United States 65.8 70.2 4.5
Australia 56.5 67.5 11.1
Germany 45.9 65.5 19.6
Italy 53.0 62.2 9.1
Netherlands 55.7 61.3 5.6
Russian Federation 36.3 60.7 24.4
India 50.9 60.3 9.4
France 51.4 59.1 7.7
South Korea 52.3 58.3 6.0
Japan 56.4 55.7 -0.7
China 44.7 50.3 5.6
Taiwan 48.1 42.9 -5.2
Source: comScore

November 27th, 2008

79% of Internet users have clicked on an ad

Posted by AM @ 7:34 am

Categories: Advertising, WWW

Tags: Advertisement, Internet User, Internet, SNS, AM

More than half of US consumers with Internet access use social networking services, and penetration will continue to grow. Consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS. IDC found that consumers who use SNS also tend to visit the services often and spend a lot of time per visit. More than three quarters of SNS users visit at least once a week, and no less than 57% visit at least once a day. During each session, 61% of SNS users spend at least 30 minutes on the respective site or stay logged in permanently, and 38% spend at least one full hour per session (or stay logged in). There are four major reasons why consumers use SNS: to connect and communicate; in response to peer-pressure; for entertainment; and for work-related purposes. Advertising does not factor into consumer motivations. In fact, users are less tolerant of SNA advertising than the best tolerated forms of online advertising. Ads on SNS have lower click-through rates than traditional online ads (on the Web at large, 79% of all users clicked on at least one ad in the past year, whereas only 57% of SNS users did), and they also lead to fewer purchases (Web: 23%; SNS 11%).

November 26th, 2008

Top 50 US ad carriers in October 2008

Posted by NB @ 8:49 am

Categories: Advertising, WWW

Tags: Advertisement, Media, Carrier, Advertising & Promotion, Marketing, NB

Rank Property Audience, 000 Reach
1 Platform-A 173,713 91%
2 Yahoo! Network 164,080 86%
3 Google Ad Network 158,928 83%
4 ValueClick Networks 155,356 82%
5 Specific Media 150,176 79%
6 Tribal Fusion 144,354 76%
7 Yahoo! 143,089 75%
8 Traffic Marketplace 140,302 74%
9 Google 138,767 73%
10 24/7 Real Media 135,528 71%
11 Tremor Media - Potential Reach 135,222 71%
12 Casale Media - MediaNet 135,054 71%
13 Adconion Media Group 130,650 69%
14 YuMe Video Network 130,247 68%
15 interCLICK 129,477 68%
16 Revenue Science 127,186 67%
17 DRIVEpm 123,594 65%
18 Turn, Inc 117,016 61%
19 CPX Interactive 116,817 61%
20 Collective Media 113,336 59%
21 ADSDAQ by ContextWeb 113,320 59%
22 AOL Media Network 111,259 58%
23 MSN-Windows Live 110,615 58%
24 Burst Media 105,962 56%
25 AdBrite 90,165 47%
26 YOUTUBE.COM 80,877 42%
27 Centro - Potential Reach 80,225 42%
28 MYSPACE.COM* 76,257 40%
29 Vibrant Media 76,000 40%
30 NNN Total Newspapers: U.S. 74,797 39%
31 Undertone Networks 74,641 39%
32 Ask Network 70,449 37%
33 Gorilla Nation Media 68,483 36%
34 Kontera 64,468 34%
35 IAC Ad Solutions 64,422 34%
36 Pulse 360 60,430 32%
37 MSN.COM Home Page 57,617 30%
38 Ybrant - Oridian - ADdynamix 56,291 30%
39 EBAY.COM 55,436 29%
40 IB Local Network 54,747 29%
41 NNN Top 25 52,482 28%
42 TattoMedia 51,659 27%
43 ITN Digital Networks 51,633 27%
44 AMAZON.COM 49,102 26%
45 Business.com Network 47,322 25%
46 Intergi - Potential Reach 46,861 25%
47 QuadrantONE 46,233 24%
48 MapQuest 46,049 24%
49 FACEBOOK.COM 45,954 24%
50 AdOn Network 44,095 23%
Source: comScore

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