Category: WWW
January 18th, 2009
Posted by NB @ 9:09 am
Categories: E-commerce, WWW
Tags: Internet, Food & Beverage, Consumer Electronics, Manufacturing, Personal Technology, NB
|
Oct-08 |
Nov-08 |
% Change |
| Total Internet : Total Audience |
190,616 |
190,775 |
0 |
| Coupons |
27,101 |
35,649 |
32 |
| Retail - Jewelry/Luxury Goods/Accessories |
15,362 |
19,210 |
25 |
| Retail - Toys |
25,195 |
31,296 |
24 |
| Retail - Mall |
30,742 |
37,002 |
20 |
| Retail - Department Stores |
66,441 |
79,933 |
20 |
| Retail - Consumer Electronics |
47,788 |
55,786 |
17 |
| Retail - Home Furnishings |
39,852 |
44,965 |
13 |
| Retail - Music |
18,812 |
21,023 |
12 |
| Online Gambling |
14,588 |
16,132 |
11 |
| Retail - Food |
17,309 |
19,049 |
10 |
| Source: comScore |
January 16th, 2009
Posted by NB @ 9:16 am
Categories: Advertising, WWW
Tags: Media, Advertising & Promotion, Marketing, NB
| Rank |
Property |
Visitors, 000 |
Reach, % |
| |
Total Audience |
190,775 |
100% |
| 1 |
Platform-A |
173,155 |
91% |
| 2 |
Yahoo! Network |
164,535 |
86% |
| 3 |
Google Ad Network |
159,387 |
84% |
| 4 |
ValueClick Networks |
157,444 |
83% |
| 5 |
Specific Media |
151,386 |
79% |
| 6 |
Traffic Marketplace |
142,510 |
75% |
| 7 |
Yahoo! |
142,007 |
74% |
| 8 |
Tribal Fusion |
141,412 |
74% |
| 9 |
24/7 Real Media |
139,189 |
73% |
| 10 |
Google |
138,870 |
73% |
| 11 |
Casale Media - MediaNet |
137,371 |
72% |
| 12 |
Adconion Media Group |
136,625 |
72% |
| 13 |
Tremor Media |
134,949 |
71% |
| 14 |
interCLICK |
128,033 |
67% |
| 15 |
Revenue Science |
126,600 |
66% |
| 16 |
DRIVEpm |
123,082 |
65% |
| 17 |
Collective Media |
118,796 |
62% |
| 18 |
CPX Interactive |
115,129 |
60% |
| 19 |
MSN-Windows Live |
111,610 |
59% |
| 20 |
urn |
111,227 |
58% |
| 21 |
ADSDAQ |
110,338 |
58% |
| 22 |
AOL Media Network |
108,785 |
57% |
| 23 |
Burst Media |
105,989 |
56% |
| 24 |
AdBrite |
88,203 |
46% |
| 25 |
YOUTUBE.COM |
80,406 |
42% |
| 26 |
Centro - Potential Reach |
77,207 |
40% |
| 27 |
MYSPACE.COM |
75,328 |
39% |
| 28 |
Undertone Networks |
75,027 |
39% |
| 29 |
Vibrant Media |
73,748 |
39% |
| 30 |
NNN Total Newspapers: U.S. |
73,231 |
38% |
| 31 |
Ask Network |
70,151 |
37% |
| 32 |
Gorilla Nation Media |
67,972 |
36% |
| 33 |
IAC Ad Solutions |
65,098 |
34% |
| 34 |
Kontera |
60,982 |
32% |
| 35 |
Pulse 360 |
57,733 |
30% |
| 36 |
MSN.COM Home Page |
57,622 |
30% |
| 37 |
EBAY.COM |
56,775 |
30% |
| 38 |
IB Local Network |
55,438 |
29% |
| 39 |
Glam Media |
54,631 |
29% |
| 40 |
AMAZON.COM |
54,223 |
28% |
| 41 |
TattoMedia |
52,376 |
27% |
| 42 |
NNN Top 25 |
50,836 |
27% |
| 43 |
YuMe Video Network |
50,798 |
27% |
| 44 |
FACEBOOK.COM |
50,511 |
26% |
| 45 |
ITN Digital Networks |
48,554 |
25% |
| 46 |
Ybrant - Oridian - ADdynamix |
48,099 |
25% |
| 47 |
Business.com Network |
46,487 |
24% |
| 48 |
QuadrantONE |
44,482 |
23% |
| 49 |
WALMART.COM |
43,940 |
23% |
| 50 |
Intergi |
43,406 |
23% |
| Source: comScore |
January 8th, 2009
Posted by NB @ 9:55 am
Categories: WWW
Tags: Phoenix Technologies, Adult, NB
| Rank |
Market |
% of adults who
downloaded online
content the past month |
| 1 |
San Francisco/Oakland/San Jose DMA |
32 |
| 2 |
San Diego DMA |
31 |
| 3 |
Austin DMA |
31 |
| 4 |
Washington, D.C. DMA |
30 |
| 5 |
Salt Lake City DMA |
29 |
| 6 |
Syracuse DMA |
29 |
| 7 |
Phoenix DMA |
28 |
| 8 |
Columbus DMA |
28 |
| 9 |
Seattle/Tacoma DMA |
28 |
| 10 |
Norfolk/Portsmouth/Newport News DMA |
10 |
| |
National Average |
24 |
| Source: Nielsen |
December 26th, 2008
Posted by NB @ 10:46 am
Categories: WWW
Tags: Online Video, Video, Corporate Communications, Marketing, NB
|
Sep-08 |
Oct-08 |
Growth, % |
| Unique Viewers (000) |
124,023 |
120,711 |
-3 |
| Total Streams (000) |
8,829,389 |
8,894,164 |
1 |
| Streams per Viewer |
71.2 |
73.7 |
4 |
| Time per Viewer (min) |
156.4 |
171.7 |
10 |
| Source: Nielsen |
December 25th, 2008
Posted by NB @ 10:47 am
Categories: WWW
Tags: Network, Video, Video Stream, Digital Video, Corporate Communications, Branding, Networking, Personal Technology, Marketing, NB
| Brand |
Streams, 000 |
Viewers, 000 |
| YouTube |
5,077,720 |
82,553 |
| Fox Interactive Media |
244,216 |
18,481 |
| Hulu |
206,068 |
9,069 |
| MSN/Windows Live |
183,858 |
13,394 |
| Nickelodeon Kids and Family Network |
181,084 |
6,565 |
| NBC Universal |
175,183 |
9,649 |
| Yahoo! |
169,331 |
18,826 |
| ESPN |
134,337 |
7,775 |
| CNN Digital Network |
133,643 |
8,263 |
| MTV Networks Music |
99,787 |
4,417 |
| Source: Nielsen |
December 24th, 2008
Posted by NB @ 10:48 am
Categories: WWW
Tags: Network, Video, Video Stream, Digital Video, Corporate Communications, Branding, Networking, Personal Technology, Marketing, NB
| Brand |
Streams, 000 |
Viewers, 000 |
| YouTube |
5,352,898 |
81,865 |
| Fox Interactive Media |
242,428 |
19,250 |
| Yahoo! |
212,626 |
22,053 |
| MSN/Windows Live |
164,776 |
10,975 |
| Nickelodeon Kids and Family Network |
162,924 |
6,148 |
| Hulu |
142,261 |
6,323 |
| ESPN |
127,794 |
8,433 |
| CNN Digital Network |
117,690 |
9,441 |
| MTV Networks Music |
97,199 |
4,757 |
| Disney Online |
87,116 |
9,145 |
| Source: Nielsen |
December 23rd, 2008
Posted by NB @ 10:35 am
Categories: WWW, Web traffic
Tags: NB
| Parent |
Audience, 000 |
Time Per Person |
| 1. Google |
135,267 |
2:02:03 |
| 2. Microsoft |
126,027 |
2:25:02 |
| 3. Yahoo! |
119,142 |
3:16:44 |
| 4. AOL LLC |
86,308 |
3:43:45 |
| 5. News Corp. Online |
82,388 |
1:36:50 |
| 6. InterActiveCorp |
66,767 |
0:16:26 |
| 7. Amazon |
65,550 |
0:27:33 |
| 8. eBay |
65,302 |
1:42:14 |
| 9. Wikimedia Foundation |
58,917 |
0:18:37 |
| 10. New York Times Company |
55,021 |
0:19:47 |
| Source: Nielsen |
December 22nd, 2008
Posted by AM @ 2:31 pm
Categories: Search engines, WWW
Tags: Search Engine, Blog, Blog Search Engine, Blogging, Internet, AM
20% of general blog readers use blog links to discover new blogs. Blogs are not consumed in isolation, but experienced as part of a connected conversation – nearly half (49%) of blog readers and 71% of frequent readers read more than one blog per session. For frequent readers, links beat search as a navigation tool: 38% said blog links were the top tool for discovering new blog content as compared to 34% who voted for Web search. For frequent readers, blog links appear to have similar impact as a trusted recommendation from a person (a response from 39% of survey participants). Blog search engines received the lowest ranking from respondents: 6% of general readers and 11% of frequent readers say they use these tools to discover new blogs, BuzzLogic found.
December 20th, 2008
Posted by NB @ 3:02 am
Categories: Search engines, WWW
Tags: Google Inc., Web, America Online Inc., Yahoo! Inc., YouTube Inc., Web Site, Site, Web Site Development, Networking, Internet
| Expanded Search Entity |
Sep-08 |
Oct-08 |
Percent
Change
Oct-08 vs.
Sep-08 |
| Total Expanded Search |
17,359 |
18,389 |
6% |
| Google Sites |
10,109 |
10,759 |
6% |
| Google |
7,632 |
8,179 |
7% |
| YouTube/All Other |
2,477 |
2,580 |
4% |
| Yahoo! Sites |
2,511 |
2,715 |
8% |
| Yahoo! |
2,483 |
2,685 |
8% |
| All Other |
28 |
30 |
7% |
| Microsoft Sites |
1,037 |
1,125 |
8% |
| MSN-Windows Live |
958 |
1,035 |
8% |
| Microsoft/All Other |
79 |
90 |
14% |
| AOL LLC |
795 |
770 |
-3% |
| AOL Search Network |
448 |
424 |
-5% |
| MapQuest/All Other |
347 |
346 |
0% |
| Ask Network |
649 |
683 |
5% |
| Ask.com |
361 |
362 |
0% |
| MyWebSearch.com/ All Other |
288 |
321 |
11% |
| Fox Interactive Media |
624 |
574 |
-8% |
| MySpace |
614 |
563 |
-8% |
| All Other |
10 |
11 |
10% |
| eBay |
411 |
464 |
13% |
| Craigslist.org |
368 |
378 |
3% |
| Facebook.com |
183 |
185 |
1% |
| Amazon Sites |
143 |
138 |
-3% |
| Source: comScore |
December 11th, 2008
Posted by AM @ 1:06 pm
Categories: WWW
Tags: Web, Audio, Video, Corporate Communications, Marketing, AM
Video use on the Web is growing swiftly, with 73% of the Internet audience watching a video online at least monthly, that is about 90 mln viewers. According to Gartner, software for the management of images and video is the fastest-growing segment of the content management market, with just 44% of enterprises having such products today but 22% intending to install it in 2009. Gartner believes that the popularity of simple digital asset management will force a number of different technological problems to be solved, such as the ability to incorporate video simply into other document types. Such uses are likely to be so compelling and the demand for them so great that by 2013, more than 25% of the content that workers see in a day will be dominated by pictures, video or audio.
December 10th, 2008
Posted by AM @ 1:06 pm
Categories: Advertising, WWW
Tags: Web, Community, Channel Management, Marketing Research, Marketing, AM
Gartner predicts that by 2010, more than 60% of Fortune 1000 companies with Web sites will have some form of community that can be used for marketing purposes.
November 30th, 2008
Posted by NB @ 8:51 am
Categories: WWW
Tags: Growth, Entertainment, Advertising & Promotion, Marketing, NB
| Name |
Aug-08 |
Sep-08 |
Growth |
| Online Games |
30,267 |
50,814 |
68 |
| Events |
3,132 |
5,094 |
63 |
| Books |
1,179 |
1,902 |
61 |
| Music |
107,461 |
161,369 |
50 |
| Broadcast Media |
180,171 |
269,798 |
50 |
| Source: Nielsen |
November 29th, 2008
Posted by NB @ 4:49 pm
Categories: Television, WWW
Tags: Network, Online Video, Video, TV, Corporate Communications, Marketing, NB
| Name |
Viewers, 000 |
Viewer growth
from August 2008 |
| NBC.com |
5,557 |
312 |
| ABC.COM |
5,246 |
105 |
| CBS Television |
3,296 |
38 |
| FOX Broadcasting |
1,371 |
165 |
| Source: Nielsen |
November 29th, 2008
Posted by NB @ 12:03 pm
Categories: WWW
Tags: Network, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB
| Social Networking Sites |
Audience, 000 |
Minutes per Visitor |
Visits per Visitor |
| Total Internet : Total Audience |
26,221 |
1,608.1 |
47.5 |
| Orkut |
20,752 |
496.1 |
28.3 |
| Yahoo! Geocities |
3,916 |
2.8 |
1.8 |
| SONICO.COM |
2,978 |
10.1 |
2.7 |
| MINGLEBOX.COM |
1,677 |
1.6 |
2.4 |
| FOTOLOG.COM |
1,606 |
22.1 |
5.3 |
| 8P.COM.BR |
1,463 |
11.2 |
1.9 |
| MULTIPLY.COM |
1,189 |
4.4 |
1.5 |
| HI5.COM |
1,142 |
10.6 |
2.0 |
| Lycos Tripod |
1,115 |
1.8 |
1.4 |
| MYSPACE.COM |
893 |
13.2 |
2.3 |
| LIMEALL.COM |
387 |
0.6 |
1.7 |
| DEVIANTART.COM |
386 |
7.3 |
1.8 |
| FACEBOOK.COM |
360 |
14.2 |
2.7 |
| Source: comScore |
November 29th, 2008
Posted by NB @ 7:52 am
Categories: WWW
Tags: Online Video, Video, NB
| |
Aug-08 |
Sep-08 |
Growth |
| Audience, 000 |
117,916 |
125,061 |
6 |
| Streams, 000 |
8,061,706 |
8,885,068 |
10 |
| Streams per Viewer |
68.4 |
71.1 |
4 |
| Minutes per Viewer |
183.9 |
197.2 |
7 |
| Source: Nielsen |
November 28th, 2008
Posted by NB @ 5:53 pm
Categories: WWW
Tags: Network, Video, Corporate Communications, Networking, Marketing, NB
| Brand |
Streams, 000 |
Audience, 000 |
| YouTube |
5,354,392 |
81,881 |
| Yahoo! |
264,266 |
29,908 |
| Fox Interactive Media |
242,444 |
19,258 |
| MSN/Windows Live |
164,776 |
10,980 |
| Nickelodeon Kids and Family Network |
162,971 |
6,152 |
| Hulu |
142,261 |
6,324 |
| ESPN |
127,794 |
8,434 |
| CNN Digital Network |
117,708 |
9,451 |
| MTV Networks Music |
97,207 |
4,762 |
| Disney Online |
87,193 |
9,146 |
| Source: Nielsen |
November 28th, 2008
Posted by NB @ 12:02 pm
Categories: WWW
Tags: Network, ComScore Networks Inc., Latin America, Penetration, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB
| Country |
Sep-2007 |
Sep-2008 |
Point Change |
| Latin America |
78.0 |
87.2 |
9.3 |
| Brazil |
76.0 |
85.3 |
9.3 |
| Chile |
74.0 |
80.1 |
6.1 |
| Colombia |
69.9 |
79.6 |
9.7 |
| Argentina |
70.4 |
77.1 |
6.7 |
| Venezuela |
69.1 |
77.1 |
8.0 |
| Mexico |
67.3 |
73.0 |
5.7 |
| Puerto Rico |
60.5 |
70.5 |
10.0 |
| Source: comScore |
November 27th, 2008
Posted by NB @ 12:00 pm
Categories: WWW
Tags: Network, Federation, Social Networking, Online Communications, Marketing, Advertising & Promotion, NB
| Country |
Sep-2007 |
Sep-2008 |
Point Change |
| Canada |
83.9 |
86.5 |
2.6 |
| Brazil |
76.0 |
85.3 |
9.3 |
| United Kingdom |
78.7 |
78.4 |
-0.3 |
| Mexico |
67.3 |
73.0 |
5.7 |
| Spain |
63.9 |
70.7 |
6.8 |
| United States |
65.8 |
70.2 |
4.5 |
| Australia |
56.5 |
67.5 |
11.1 |
| Germany |
45.9 |
65.5 |
19.6 |
| Italy |
53.0 |
62.2 |
9.1 |
| Netherlands |
55.7 |
61.3 |
5.6 |
| Russian Federation |
36.3 |
60.7 |
24.4 |
| India |
50.9 |
60.3 |
9.4 |
| France |
51.4 |
59.1 |
7.7 |
| South Korea |
52.3 |
58.3 |
6.0 |
| Japan |
56.4 |
55.7 |
-0.7 |
| China |
44.7 |
50.3 |
5.6 |
| Taiwan |
48.1 |
42.9 |
-5.2 |
| Source: comScore |
November 27th, 2008
Posted by AM @ 7:34 am
Categories: Advertising, WWW
Tags: Advertisement, Internet User, Internet, SNS, AM
More than half of US consumers with Internet access use social networking services, and penetration will continue to grow. Consumers are also spending ever-greater amounts of time on SNS, a fact that has advertisers drooling over the opportunity represented by SNS. IDC found that consumers who use SNS also tend to visit the services often and spend a lot of time per visit. More than three quarters of SNS users visit at least once a week, and no less than 57% visit at least once a day. During each session, 61% of SNS users spend at least 30 minutes on the respective site or stay logged in permanently, and 38% spend at least one full hour per session (or stay logged in). There are four major reasons why consumers use SNS: to connect and communicate; in response to peer-pressure; for entertainment; and for work-related purposes. Advertising does not factor into consumer motivations. In fact, users are less tolerant of SNA advertising than the best tolerated forms of online advertising. Ads on SNS have lower click-through rates than traditional online ads (on the Web at large, 79% of all users clicked on at least one ad in the past year, whereas only 57% of SNS users did), and they also lead to fewer purchases (Web: 23%; SNS 11%).
November 26th, 2008
Posted by NB @ 8:49 am
Categories: Advertising, WWW
Tags: Advertisement, Media, Carrier, Advertising & Promotion, Marketing, NB
| Rank |
Property |
Audience, 000 |
Reach |
| 1 |
Platform-A |
173,713 |
91% |
| 2 |
Yahoo! Network |
164,080 |
86% |
| 3 |
Google Ad Network |
158,928 |
83% |
| 4 |
ValueClick Networks |
155,356 |
82% |
| 5 |
Specific Media |
150,176 |
79% |
| 6 |
Tribal Fusion |
144,354 |
76% |
| 7 |
Yahoo! |
143,089 |
75% |
| 8 |
Traffic Marketplace |
140,302 |
74% |
| 9 |
Google |
138,767 |
73% |
| 10 |
24/7 Real Media |
135,528 |
71% |
| 11 |
Tremor Media - Potential Reach |
135,222 |
71% |
| 12 |
Casale Media - MediaNet |
135,054 |
71% |
| 13 |
Adconion Media Group |
130,650 |
69% |
| 14 |
YuMe Video Network |
130,247 |
68% |
| 15 |
interCLICK |
129,477 |
68% |
| 16 |
Revenue Science |
127,186 |
67% |
| 17 |
DRIVEpm |
123,594 |
65% |
| 18 |
Turn, Inc |
117,016 |
61% |
| 19 |
CPX Interactive |
116,817 |
61% |
| 20 |
Collective Media |
113,336 |
59% |
| 21 |
ADSDAQ by ContextWeb |
113,320 |
59% |
| 22 |
AOL Media Network |
111,259 |
58% |
| 23 |
MSN-Windows Live |
110,615 |
58% |
| 24 |
Burst Media |
105,962 |
56% |
| 25 |
AdBrite |
90,165 |
47% |
| 26 |
YOUTUBE.COM |
80,877 |
42% |
| 27 |
Centro - Potential Reach |
80,225 |
42% |
| 28 |
MYSPACE.COM* |
76,257 |
40% |
| 29 |
Vibrant Media |
76,000 |
40% |
| 30 |
NNN Total Newspapers: U.S. |
74,797 |
39% |
| 31 |
Undertone Networks |
74,641 |
39% |
| 32 |
Ask Network |
70,449 |
37% |
| 33 |
Gorilla Nation Media |
68,483 |
36% |
| 34 |
Kontera |
64,468 |
34% |
| 35 |
IAC Ad Solutions |
64,422 |
34% |
| 36 |
Pulse 360 |
60,430 |
32% |
| 37 |
MSN.COM Home Page |
57,617 |
30% |
| 38 |
Ybrant - Oridian - ADdynamix |
56,291 |
30% |
| 39 |
EBAY.COM |
55,436 |
29% |
| 40 |
IB Local Network |
54,747 |
29% |
| 41 |
NNN Top 25 |
52,482 |
28% |
| 42 |
TattoMedia |
51,659 |
27% |
| 43 |
ITN Digital Networks |
51,633 |
27% |
| 44 |
AMAZON.COM |
49,102 |
26% |
| 45 |
Business.com Network |
47,322 |
25% |
| 46 |
Intergi - Potential Reach |
46,861 |
25% |
| 47 |
QuadrantONE |
46,233 |
24% |
| 48 |
MapQuest |
46,049 |
24% |
| 49 |
FACEBOOK.COM |
45,954 |
24% |
| 50 |
AdOn Network |
44,095 |
23% |
| Source: comScore |
SponsoredWhite Papers, Webcasts, and Downloads