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Archive for: December, 2008

December 31st, 2008

Top goods sold in retail stores in 2008

Posted by NB @ 10:15 am

Categories: E-commerce

Tags: Goods, Retail, Food & Beverage, Manufacturing, NB

Rank Category Dollars Sold
(in Billions)
1 Bread and Baked Goods $18.3
2 Carbonated Beverages $18.2
3 Fresh Produce $16.5
4 Milk, Cream, Eggnog, Shakes & Drinks $16.3
5 Paper Products $14.8
6 Snacks $14.6
7 Packaged Meat-Refrigerated $13.2
8 Cheese $13.1
9 Prepared Foods-Frozen $11.3
10 Pet Food $10.9
Source: Nielsen

December 31st, 2008

Top US domains by traffic in October 2008

Posted by NB @ 2:43 am

Categories: Internet usage, Web traffic

Tags: Hitwise, Domain, Web Site Development, Web Technology, Internet, NB

Rank Website Market Share
1. www.google.com 6.17%
2. mail.yahoo.com 4.7%
3. www.myspace.com 3.91%
4. www.yahoo.com 3.78%
5. mail.live.com 1.94%
6. www.ebay.com 1.56%
7. search.yahoo.com 1.49%
8. www.facebook.com 1.24%
9. www.msn.com 1.17%
10. www.youtube.com 0.98%
11. www.gmail.com 0.82%
12. images.google.com 0.55%
13. www.wikipedia.org 0.53%
14. mail.aol.com 0.43%
15. my.yahoo.com 0.41%
16. search.msn.com 0.4%
17. news.yahoo.com 0.4%
18. www.pogo.com 0.39%
19. address.yahoo.com 0.35%
20. www.craigslist.org 0.34%
Source: Hitwise

December 31st, 2008

Fastest-growing searches in October 2008

Posted by NB @ 2:24 am

Categories: Internet usage

Tags: NB

Rank Search Term Volume
1. jennifer hudson 0.04%
2. baby name meanings 0.01%
3. free pumpkin carving patterns 0.01%
4. cheapest places to live 0.01%
5. oprah.com 0.01%
6. glenn beck 0.01%
7. pumpkin stencils 0.01%
8. amber smith 0.01%
9. samick om3 0.01%
10. faith hill 0.01%
Source: Hitwise

December 30th, 2008

1.3 mln fleet management systems deployed in Europe

Posted by AM @ 1:22 pm

Categories: General

Tags: Europe, AM

According to Berg Insight, the number of fleet management systems deployed in commercial fleets in Europe was 1.3 mln in Q4 2008, an increase of 23.8% YTY. Growth is expected to continue in 2009 but the annual growth rate is projected to decrease to 15.4%.

December 30th, 2008

Where online shoppers live in the US

Posted by NB @ 10:17 am

Categories: E-commerce

Tags: Phoenix Technologies, NB

Rank Market % of Adults who spent
$500 + online the past year
1 Washington, D.C. DMA 39
2 San Francisco/Oakland/San Jose DMA 35
3 Seattle/Tacoma DMA 34
4 Honolulu DMA 33
5 Phoenix DMA 32
6 Boston DMA 32
7 San Diego DMA 32
8 Austin DMA 31
9 Baltimore DMA 31
10 Denver DMA 31
National Average 25
Source: Nielsen

December 30th, 2008

Top food search terms in October 2008

Posted by NB @ 2:26 am

Categories: Search engines

Tags: Food, Food & Beverage, Manufacturing, NB

Rank Search Term Volume
1. food network 0.81%
2. pizza hut 0.59%
3. recipes 0.56%
4. mcdonalds 0.33%
5. pepsistuff.com 0.25%
6. papa johns 0.23%
7. foodnetwork 0.22%
8. foodnetwork.com 0.21%
9. all recipes 0.19%
10. subway 0.17%
Source: Hitwise

December 29th, 2008

Internet usage by a typical American user in November 2008

Posted by NB @ 10:38 am

Categories: Internet usage

Tags: Internet Usage, Internet, Digital Media, Consumer Electronics, Personal Technology, NB

Sessions/Visits per Person 57
Domains Visited per Person 107
Web Pages per Person 2,345
Duration of a Web Page Viewed 0:00:55
PC Time per Person 66:58:56
Active Digital Media Universe 169,364,175
Current Digital Media Universe Estimate 225,273,090
Source: Nielsen

December 29th, 2008

Top US advertisers in traditional media in 2008

Posted by NB @ 10:18 am

Categories: Advertising

Tags: Media, Advertiser, Advertising & Promotion, Marketing, NB

Rank Parent Company Ad Dollars Spent
1 Procter & Gamble Co $2,342,319,397
2 General Motors Corp $1,441,747,399
3 AT&T Inc $1,317,893,377
4 Verizon $1,125,700,512
5 Johnson & Johnson $1,059,109,138
6 Time Warner Inc $878,355,332
7 Toyota Motor Corp $819,377,026
8 General Electric Co $807,869,688
9 Ford Motor Co $742,708,529
10 Pepsico Inc $730,503,931
Source: Nielsen

December 29th, 2008

Top fashion search terms in October 2008

Posted by NB @ 2:28 am

Categories: Search engines

Tags: Hitwise, Navy, NB

Rank Search Term Volume
1. old navy 1.53%
2. victoria secret 1.24%
3. hollister 1.23%
4. american eagle 1.05%
5. forever 21 0.92%
6. aeropostale 0.88%
7. abercrombie 0.72%
8. victoria’s secret 0.71%
9. lands end 0.64%
10. gap 0.63%
Source: Hitwise

December 28th, 2008

US Internet usage in November 2008

Posted by NB @ 10:39 am

Categories: Internet usage

Tags: Internet Usage, Internet, NB

Demographic Uniques, 000 Share, % Sessions per
Month
Average PC Time
Spent per Month
Male 82,007 48.4 60 69:13:49
Female 87,358 51.6 54 64:52:24
2 - 11 16,494 9.7 11 13:18:00
12 - 17 18,132 10.7 22 27:20:57
18 - 24 12,588 7.4 25 30:21:05
25 - 34 21,393 12.6 56 66:46:50
35 - 49 45,315 26.8 73 90:04:01
55+ 37,484 22.1 73 79:48:30
65+ 16,338 9.7 69 72:02:13
Source: Nielsen

December 28th, 2008

Most effective product placements in 2008

Posted by NB @ 10:27 am

Categories: Advertising, Television

Tags: Food, ABC Inc., Retail Company, Retail, Food & Beverage, Manufacturing, NB

Rank Brand Ad Description Program (Network) Index
1 CVS Pharmacy Company pays bills and provides supplies to families Extreme Makeover: Home Edition (ABC, 3/16 - 11/9/08) 299
2 TRESemme Company provides prize to winner; sponsor of hair salon Project Runway (Bravo, 1/2 - 10/20/08) 256
3 El Pollo Loco Jeff and team eat lunch from fast-food restaurant Flipping Out (Bravo, 6/24 - 8/12/08) 254
4 Bluefly.com Winner can sell line through online retailer; sponsor of accessories wall Project Runway (Bravo, 1/2 - 10/20/08) 254
5 Sears Retailer provides tools, appliances and supplies for homes Extreme Makeover: Home Edition (ABC, 1/6 - 11/30/08) 253
6 Glad Company provides prize to winner; products are used during challenges Top Chef (Bravo, 3/12 - 11/28/08) 251
7 Whole Foods Market Contestants shop for ingredients to use in challenges Top Chef (Bravo, 3/12 - 11/28/08) 248
8 Food & Wine Magazine Winner will be featured in magazine and showcase food at festival Top Chef (Bravo, 3/12 - 11/28/08) 245
9 GQ Magazine Winning model will receive a fashion pictorial in men’s magazine Make Me a Supermodel (Bravo, 1/10 - 4/3/08) 244
10 Hugo Boss Patti’s clients shop with style expert at clothing store The Millionaire Matchmaker (Bravo, 2/12 - 4/7/08) 241
Source: Nielsen

December 28th, 2008

Top education search terms in October 2008

Posted by NB @ 2:30 am

Categories: Search engines

Tags: Education, Dictionary, Yahoo, Wiki, Online Communications, NB

Rank Search Term Volume
1. wikipedia 0.46%
2. dictionary 0.41%
3. dictionary.com 0.12%
4. yahoo answers 0.11%
5. funbrain 0.09%
6. thesaurus 0.08%
7. spanish translation 0.06%
8. online dictionary 0.06%
9. fafsa 0.05%
10. quotes 0.05%
Source: Hitwise

December 27th, 2008

Notebook shipments up 40% in Q3 2008

Posted by AM @ 9:33 pm

Categories: PCs

Tags: PC, Shipment, Desktops, Notebooks, Hardware, Notebooks & Tablets, AM

Notebook PC shipments rose almost 40% in Q3 2008 compared to Q3 2007 to reach 38.6 mln units. Desktop PC shipments declined by 1.3% for the same period to 38.5 mln units. Worldwide PC unit shipments rose 15.4% on Q3 2007, with 79 mln units shipped. Overall Q3 PC shipments exceeded iSuppli’s prior expectations of 12% YTY growth for Q3 2008.

December 27th, 2008

Top time-shifted TV shows

Posted by NB @ 10:42 am

Categories: Television

Tags: ABC Inc., TVs, Tv & Home Theater, Networking, Personal Technology, Home Entertainment, NB

Rank Programs Network Households, 000
1 American Idol - Tuesday FOX 2153
2 American Idol - Wednesday FOX 1945
3 Heroes NBC 1832
4 Lost ABC 1793
5 Fringe FOX 1602
6 House FOX 1454
7 The Mentalist CBS 1445
8 Survivor: Gabon CBS 1396
9 Grey’s Anatomy - Thur 9PM ABC 1358
10 Bones FOX 1331
Source: Nielsen

December 27th, 2008

Top TV shows with product placement activity

Posted by NB @ 10:28 am

Categories: Advertising, Television

Tags: NBC, TVs, Tv & Home Theater, Networking, Personal Technology, Home Entertainment, NB

Rank Program Network Total # of
Occurrences
1 BIGGEST LOSER NBC 6248
2 AMERICAN IDOL FOX 4636
3 EXTREME MAKEOVER HOME EDITION ABC 3371
4 AMERICAS TOUGHEST JOBS NBC 2807
5 ONE TREE HILL CW 2575
6 DEAL OR NO DEAL NBC 2292
7 AMERICAS NEXT TOP MODEL CW 2241
8 LAST COMIC STANDING NBC 1993
9 KITCHEN NIGHTMARES FOX 1853
10 HELLS KITCHEN FOX 1807
Source: Nielsen

December 27th, 2008

Top dating search terms in October 2008

Posted by NB @ 2:33 am

Categories: Search engines

Tags: Hitwise, Login, NB

Rank Search Term Volume
1. match.com 3.93%
2. plentyoffish 3.34%
3. plenty of fish 3.28%
4. singlesnet.com 2.19%
5. singlesnet 2.08%
6. plentyoffish.com 1.86%
7. adam4adam 1.75%
8. singlesnet.com login 0.99%
9. eharmony 0.99%
10. datehookup 0.95%
Source: Hitwise

December 26th, 2008

Online video usage in the US in October 2008

Posted by NB @ 10:46 am

Categories: WWW

Tags: Online Video, Video, Corporate Communications, Marketing, NB

Sep-08 Oct-08 Growth, %
Unique Viewers (000) 124,023 120,711 -3
Total Streams (000) 8,829,389 8,894,164 1
Streams per Viewer 71.2 73.7 4
Time per Viewer (min) 156.4 171.7 10
Source: Nielsen

December 26th, 2008

Fastest-growing time-shifted TV shows: Battlestar Galactica, Burn Notice, Heroes

Posted by NB @ 10:43 am

Categories: Television

Tags: Science Fiction, TVs, Tv & Home Theater, Microsoft Office, Personal Technology, Home Entertainment, Office Suites, Software, NB

Rank Programs Network % Increase in Rating
1 Battlestar Galactica SCIFI 53%
2 Burn Notice USA 37%
3 Heroes NBC 35%
3 90210 CW 35%
3 Sanctuary SCIFI 35%
6 Eureka SCIFI 34%
7 My Boys TBSC 32%
8 Psych USA 29%
9 In Plain Sight USA 28%
10 America’s Top Model - 5 CW 27%
10 Fringe FOX 27%
10 The Starter Wife USA 27%
10 The Office NBC 27%
Source: Nielsen

December 26th, 2008

Top PC game titles in the US in 2008

Posted by NB @ 10:30 am

Categories: PCs, Software

Tags: PC, Electronic Arts Inc., Computer Game, Games, Personal Technology, NB

Rank Game Title Publisher AU% Avg Minutes Played
Per Week
1 World of Warcraft Blizzard Entertainment 0.723 671
2 Call of Duty 4: Modern Warfare Activision 0.163 403
3 Halo: Combat Evolved Microsoft Game Studios 0.092 295
4 Sims, The Electronic Arts Inc. 0.09 213
5 Sims 2, The Electronic Arts Inc. 0.086 291
6 RuneScape Jagex Ltd. 0.084 451
7 Diablo II Blizzard Entertainment 0.065 313
8 Team Fortress 2 Valve 0.063 371
9 Counter-Strike Sierra Studios 0.062 282
10 Counter-Strike: Source Valve 0.061 426
Source: Nielsen

December 26th, 2008

Top aviation search terms in October 2008

Posted by NB @ 2:34 am

Categories: Search engines

Tags: Airline, NB

Rank Search Term Volume
1. southwest airlines 9.42%
2. american airlines 3.78%
3. united airlines 2.90%
4. continental airlines 2.88%
5. delta airlines 2.28%
6. us airways 2.01%
7. jet blue 1.80%
8. northwest airlines 1.75%
9. southwest 1.61%
10. delta 1.55%
Source: Hitwise

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