May 2nd, 2005
Local advertising generated $670 mln in 2004
Kelsey Group estimates that total sales of local digital advertising in 2004 were $670 mln, with only $162 mln coming from targeted search engine ads, $478 mln from interactive yellow pages and $30 mln from wireless campaigns. By 2009, the total is projected to rise to $5 bln, with $3.4 bln sold by search engines, $1.3 bln from Internet yellow pages, and another $338 mln from wireless carriers.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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