May 23rd, 2005
Top online retail categories by order size: computer hardware, tickets, automotive
Nielsen//NetRatings ranked various retail categories by order size. Nielsen//NetRatings data covers February 2005, and for four categories - computer hardware, event tickets, automotive goods and office supplies, the average order size is above $100.
| Top retail categories by average order size | |
| Product category | Average order size, $ |
| Computer Hardware | 584.47 |
| Event & Movie Tickets | 121.60 |
| Automotive | 119.23 |
| Office Supplies | 102.47 |
| Consumer Electronics | 99.12 |
| Child/Baby Care | 86.13 |
| Sporting Goods & Outdoor Activities | 74.15 |
| Home & Garden | 69.99 |
| Shoes & Athletic Footwear | 53.14 |
| Flowers, Greetings, & Specialty Gifts | 51.61 |
| Computer Software | 46.76 |
| Jewelry & Watches | 46.62 |
| Health/Wellness/Beauty | 45.94 |
| Apparel & Accessories | 44.68 |
| Toys, Games & Hobbies | 40.41 |
| Source: Nielsen//NetRatings | |
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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