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October 30th, 2006

Age demographics of MySpace visitors

Posted by ZDNet Research @ 12:30 am

Categories: Web traffic

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An analysis of visitors to MySpace.com shows that as the site has experienced dramatic visitor growth, it has become more popular among older Internet users. The most significant shift has occurred among teens 12-17, who accounted for 24.7% of the MySpace audience in August 2005, but today represent a much lower 11.9% of the site’s total audience. Conversely, Internet users between the ages of 35-54 now account for 40.6% of the MySpace visitor base, an 8.2% increase during the past year.

Visits to MySpace.com
  Aug 2005 Aug 2006 Growth
Audience, 000 21,819 55,778 YTY
Age: 12-17 24.7 11.9 -12.8
Age: 18-24 19.6 18.1 -1.4
Age: 25-34 10.4 16.7 6.2
Age: 35-54 32.4 40.6 8.2
Age: 55+ 7.1 11.0 3.9
Source: comScore

Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.

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