January 10th, 2008
47% more engage with TV ads online
Viewers were 47% more engaged in ads shown during TV programs shown online than those shown on programs watched on a TV set. They were also 25% more engaged in the content of shows watched online than on a set, according to Simmons Research. Consumers were also 18% more engaged with ads in online versions of magazines compared with print versions, and 15% more engaged in magazine articles online than in print magazines.
