January 11th, 2008
Radio stations to make $28.7 bln by 2016
Radio stations’ annual revenue growth will average 3.2%, reaching $28.7 billion by 2016, according to SNL Kagan. Radio stations will finish 2007 with a 1.5% drop in revenue excluding nonspot sales. Radio sales will drop to less than $20 bln in 2007, compared with $20.1 bln in 2006, again excluding nonspot sales. A revenue total including nonspot slightly mitigates the decline to a projected 0.8% for 2007.
