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January 11th, 2008

56% of Americans use SMS, 33% see ads on cell phones

Posted by nadezhda @ 11:06 am

Categories: Advertising, Handhelds, Mobile usage, Wireless data

Tags: Advertisement, Phone, Mobile, Cell Phone, SMS, Text Messaging/SMS/MMS, Advertising & Promotion, Telephony, Cellular Phones, Consumer Electronics

33% of US mobile subscribers, or 78 mln people, saw or listened to an ad on their cell phone during Q4 2007, according to GfK NOP Research. 56% of Americans use SMS. Mobile gaming and surfing the mobile Web were both at about 28%, while less than 10% watch mobile TV. 33% of cell customers who have seen mobile ads, most received them via SMS or MMS text messaging. 33% remembered brands being promoted.

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