January 12th, 2008
Chinese advertising market to increase 15% in 2007
Morgan Stanley anticipates that Chinese advertising market would increase by 15% in 2007 to be RMB 200 bln. Driven by Beijing Olympic Games, China advertising industry growth will reach a peak in 2008, with the revenue amounting to RMB 250 bln, 25% up over the year of 2007. It is expected that the advertising revenue of the flight station building of Capital Airport will reach 760 mln in 2008, up 81% compared with the anticipated amount of 420 mln in 2007.
