January 18th, 2008
6th week of holiday shopping season most active in UK, France, Germany
In the UK and France, online shopping activity built steadily throughout the season, peaking during the first half of December, according to comScore. The sixth week of the season (December 3rd - December 9th) recorded the highest level of online shopping activity, up 38% versus the base period of September 3 rd - October 28th) in the UK, and up 45% in France. Week 7 (December 10th - December 16th) was the second busiest period of online shopping activity, up 35% in the U.K. and 39% in France. Germany’s online shopping season built more slowly, achieving peak traffic that was only 12% higher in the seventh week (December 10 - December 16) than in the base period.
| E-commerce traffic in UK, France and Germany | |||
|
Time Period |
U.K. |
France |
Germany |
|
Sep 3 – Oct 28 |
100 |
100 |
100 |
|
Week 1 (Oct 29 - Nov 4) |
112 |
115 |
102 |
|
Week 2 (Nov 5 - Nov 11) |
124 |
138 |
105 |
|
Week 3 (Nov 12 - Nov 18) |
125 |
127 |
99 |
|
Week 4 (Nov 19 - Nov 25) |
123 |
121 |
97 |
|
Week 5 (Nov 26 - Dec 2) |
134 |
127 |
97 |
|
Week 6 (Dec 3 - Dec 9) |
138 |
145 |
108 |
|
Week 7 (Dec 10 - Dec 16) |
135 |
139 |
112 |
|
Week 8 (Dec 17 - Dec 23) |
117 |
119 |
107 |
