January 28th, 2008
220 mln ringtones sold for $567 mln in 2007
There were 220 mln ringtone purchases in 2007 resulting in sales of $567 mln. During the last week of the year (Christmas week), ringtone purchases increased by 22% over the previous week (consistent with sales spike during the last week of 2006). Mastertone purchases accounted for 91% of all ringtone sales in 2007. The top 100 Mastertone ringers sold 65.1 mln, accounting for 30% of all ringtone sales for the year, Nielsen SoundScan reports.
