February 3rd, 2008
Top 10 traditional UK media brands ranked by Web traffic
The Daily Mail had the highest proportion of international visitors, with 69% of its 7.6 mln visitors originating from outside the U.K., according to comScore. The BBC attracted 59% of its audience internationally, while the Telegraph (57%) and the Guardian Media Group (56%) also drew more than half their respective audiences from outside the U.K.
| Property | UK Audience | Global audience | Share of global audience |
| BBC Sites | 18,897 | 45,967 | 59% |
| BSkyB | 7,654 | 9,565 | 20% |
| ITV Sites | 5,923 | 7,677 | 23% |
| Guardian | 3,666 | 8,301 | 56% |
| TheSun.co.uk | 3,321 | 6,000 | 45% |
| Channel4 | 3,255 | 5,234 | 38% |
| Telegraph | 2,679 | 6,226 | 57% |
| Times Online | 2,422 | 5,390 | 55% |
| DailyMail.co.uk | 2,369 | 7,556 | 69% |
| Independent.co.uk | 899 | 1,785 | 50% |
