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February 7th, 2008

Commercial email in health services companies will grow by almost 25% in 2007-2012

Posted by NB @ 3:16 pm

Categories: Advertising, E-mail

Tags: Health Care, Direct Mail, E-mail, Vertical Industries, Benefits, Healthcare, Online Communications, Enterprise Software, Software, Human Resources

By 2012, these companies will expend most of their advertising dollars on the internet, according to Direct Association Marketing Direct . Commercial email, for instance, is projected to grow by almost 25% each year from 2007 to 2012. Direct marketers in the health services industry overwhelming employ direct mail campaigns (89%). About 70% are multichannel campaigns.

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