February 26th, 2008
Global advertising market will grow to $41.4 bln in 2012
Advertising will grow from $33.3 bln in 2007 to $41.4 bln globally in 2012 (4.5% CAGR), according to Kelsey Group. The global outlook for each of the three key segments of the directional media market during the forecast period (2007-2012) is as follows: local search revenues will grow from $2.1 bln to $6.6 bln (25.5% CAGR); print Yellow Pages revenues will decline from $27.5 bln to $25.6 bln (-1.4% CAGR); IYP revenues will grow from $3.7 bln to $9.2 bln (20.1% CAGR).
