April 2nd, 2008
Average Easter apparel spending to reach $23.82 a person
For 2008 Easter consumers will spend an average of $23.82 for apparel, $21.42 for gifts, $18.12 on candy, $9.11 on flowers and $7.21 on decorations, according to BIGresearch. In total, 25-34-year-olds will spend the most this Easter ($151.41). Discount stores will be the venue with the most Easter traffic this year (58.8%), followed by department stores (35.6%), specialty stores (23.6%) and specialty clothing stores (7.6%). On average, young adults age 18-24 are expected to spend the most on decorations this year ($11.09 each), sprucing up dorms and apartments. Young families (age 25-34) will spend an average of $10.00 on decorations, followed by 35-44 year olds ($7.44) and 45-54 year olds ($5.85).
