April 12th, 2008
Automotive was the top advertising market in 2007
Posted by NB @ 1:55 pm
Categories: Advertising
Tags: Advertisement, Sales Channel, Sales, NB
| Product Category |
2007 budget |
Growth, $ |
Growth, % |
| Automotive/Auto Dealer Assoc. |
$12,261 |
-$1,479 |
-11% |
| Pharmaceuticals |
$5,375 |
-$173 |
-3% |
| Automotive - Dealership (Local) |
$4,657 |
-$195 |
-4% |
| Department Stores |
$4,113 |
-$260 |
-6% |
| Wireless Telephone Services |
$4,084 |
$422 |
12% |
| Quick Service Restaurants |
$3,959 |
-$166 |
-4% |
| Motion Picture |
$3,842 |
-$77 |
-2% |
| Direct Response Products |
$2,366 |
$125 |
6% |
| Credit Card Services |
$2,160 |
$127 |
6% |
| Financial-Investment Svcs. |
$1,776 |
$212 |
14% |
| Top 10 Categories combined |
$44,592 |
-$1,464 |
-3% |
| Source: Nielsen |