April 28th, 2008
$3.2 bln spent on newspaper Web site ads in 2007
Advertising expenditures for newspaper websites in 2007 increased 18.8%, to $3.2 bln - accounting for 7.5% of all newspaper ad spending last year (up from 5.7% in 2006), according to Newspaper Association of America. Print ad expenditures were down 9.4% in the same period, however, and total (combined print and online) newspaper ad expenditures were down 7.9% for the year.
