April 25th, 2008
Search ads grew by 39% in UK in 2007
In 2007 search ads grew by 39% in United Kingdom, in line with overall growth, to £1.6 bln ($3.14 bln) (£1.2 bln ($2.35 bln) in 2006), according to Internet Advertising Bureau.Search market share remained largely the same at 57.6% (57.8% in 2006). Classified advertising grew 54% year-on-year and was worth £585.3 mln ($1, 15 bln) in 2007, as consumers and marketers recognized online’s exceptional reach, flexibility and immediacy.
