June 28th, 2008
Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012
IDC finds overall Internet advertising revenue will double from $25.5 bln in 2007 to $51.1 bln in 2012. The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing, according to IDC. Video advertising will be the principal disruptor of Internet advertising over the next five years by attracting the most new marketing dollars. Its revenue will grow sevenfold from $0.5 bln in 2007 to $3.8 bln in 2012 at a compound annual growth rate (CAGR) of 49.4%.
