June 28th, 2008
How much extra audience does a Web site gain by having a mobile version?
| Category | Lift, % |
| Total | 13 |
| Weather | 22 |
| Entertainment | 22 |
| Games | 15 |
| Music | 15 |
| 11 | |
| Sports | 10 |
| Business/Finance | 4 |
| Social Networking | 3 |
| Search | 2 |
| Shopping/Auctions | 1 |
| Source: Nielsen | |









