August 7th, 2008
45% of online Democrats and 34% of Republicans go online
Compared with those who would support McCain in a head-to-head matchup in the fall, wired Obama supporters are more likely to go online to watch campaign commercials (36% vs. 26%), candidate debates (29% vs. 21%), interviews (32% vs. 25%), and speeches or announcements (35% vs. 25%).45% of online Democrats have done at least one of these activities thus far in the campaign cycle, compared with 34% of Republicans. Among Democrats, Obama’s supporters are leading this charge - 57% of wired Obama supporters have sought out this type of information online, compared with 38% of online Clinton fans, according to Pew Internet Project.
