September 4th, 2008
70% of DVR owners say they cannot live without DVR
More than 70% of DVR owners say that they cannot live without their DVR, according to NDS. Asked to rank the relative importance of a variety of household appliances, DVR owners ranked the DVR as the third most indispensable item after the washing machine and the microwave oven. 89% of Americans, 81% of British, 80% of Australians and 78% of Italians all reported that the DVR has improved how much they enjoy watching television.
