October 7th, 2008
US Internet ad revenues reach $11.5 bln in the first half of 2008
US Internet advertising revenues in January-June 2008 were $11.5 bln, setting yet another new half-year record that represents a 15.2% increase over the first half of 2007. Q2 2008 was up 12.8% over Q2 2007 and showed a slight decline of 0.3% from Q1 2008. Search revenues totaled almost $5.1 bln for the first six months of 2008, up 24% from the $4.1 bln for the same period in 2007. Display-related advertising totaled close to $3.8 bln for first six months of 2008, compared to the $3.2 bln reported for the same period in 2007, showing about a 19% increase. Display-related advertising includes Display Banner ads, Rich Media, Digital Video, and Sponsorship, IAB says.
