October 28th, 2008
54% of online females and 58% of online males have watched streamed videos
Since late 2007, the share of female Internet users ages 12 and older that have streamed a video online in the past 30 days has grown from 45% to 54% – an all-time high for this demographic and nearly equal to the share of men (58%) whom have recently streamed video content online. Share of adults aged 35-54 that have recently streamed video online has also shot up since December 2007, rising from 49% to 60% in that time span, Ipsos says.
