November 20th, 2008
Internet ad revenues reached $5.9 bln in Q3 2008, growth of 11%
IAB and PricewaterhouseCoopers announced that Internet advertising revenues reached almost $5.9 bln for Q3 2008, representing an 11% increase over Q3 2007. While double-digit annual growth continues, the QTQ curve remains relatively flat compared to recent past performance. The Q3 2008 figures are 2% higher than the Q2 2008 results. Set against strong economic headwinds in the US economy, Q3 2008 $5.9 bln represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 bln, up from $15.2 bln in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14%.
