November 20th, 2008
80% of Americans would switch to hybrid cars if they could afford them
Majority of Americans are willing to sacrifice perceived reliability, luxury, performance and comfort for better gas mileage as they plan their next vehicle purchase. Perceptions exist that gas-only cars are less expensive, more luxurious, and offer better design and comfort, Ruder Finn reports. Only 6% of respondents think hybrids are luxurious and just 12% feel they are better priced. 67% of respondents said they were likely to purchase a hybrid vehicle within the next 3 years. More than 80% of respondents said they would like to sell their gas guzzlers for more fuel-efficient cars today, but 87% stated they cannot afford to do so.
