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November 24th, 2008

Internet ads to genmerate $25.7 bln in the US in 2009

Posted by AM @ 11:18 pm

Categories: Advertising

Tags: Internet Advertising, eMarketer, Sales Channel, Internet, Sales, AM

eMarketer estimates US advertisers will spend $25.7 bln on the Internet in 2009 - about $2.7 bln, or 10% less, than a forecast a quarter ago. The more sobering projections extend through 2012 when eMarketer envisions $37 bln being spent on US online ads. That figure represents a drop of $13 bln, or 26%, from the 2012 estimates that eMarketer drew up in August 2008.

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