| Reason | Share | |
| Able to shop 24 hours a day | 76 | |
| Saves time | 74 | |
| Avoiding crowds | 65 | |
| Saves gas | 59 | |
| Sales/Discounts/Promotions | 55 | |
| Low prices | 53 | |
| Comparison shopping | 48 | |
| Selection | 40 | |
| Available product information | 37 | |
| Items are in stock | 37 | |
| Source: Nielsen | ||
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