December 16th, 2008

89% of small businesses fear search keywords might become too expensive

Posted by AM @ 8:38 pm

Categories: Advertising, Search engines

Tags: Paid Search, Small Business, Marketing Research, Search, Marketing, AM

89% of small businesses surveyed by Microsoft feared keywords may become too expensive. 81% questioned if paid search marketing is the best use of their marketing budgets. One quarter of respondents believe paid search marketing is too complex. 21% thought it would be too time-consuming. 35% felt they would need an agency to help set up a search marketing campaign.