December 23rd, 2008
Cable TV ad spending, Q1-Q3 2008
Posted by NB @ 10:50 am
Categories: Television
Tags: Cable Television, Advertisement, Radio, TVs, Tv & Home Theater, Advertising & Promotion, Personal Technology, Home Entertainment, Marketing, NB
| Media Category |
Growth, YTY |
| Cable TV |
8.4% |
| Syndication TV |
2.5% |
| National Sunday Supplement |
2.4% |
| Hispanic Cable TV |
1.1% |
| Network TV |
0.9% |
| Spot Radio |
0.8% |
| Spot TV - Top 100 DMAs |
0.7% |
| Spot TV - 101 to 210 DMAs |
-0.2% |
| Local Magazine |
-0.6% |
| FSI Coupon |
-1.7% |
| Hispanic TV |
-2.0% |
| Outdoor |
-2.7% |
| Network Radio |
-3.5% |
| National Magazine |
-5.1% |
| Internet (display only)* |
-5.6% |
| National Newspaper |
-6.4% |
| Business to Business |
-8.1% |
| Local Newspaper |
-8.7% |
| Local Sunday Supplements |
-9.9% |
| TOTAL |
-0.6% |
| Source: Nielsen |
