February 19th, 2009
European mobile services penetration to reach 135% by 2012
Europe as a region has the highest adoption of mobile services at 121% penetration and this is expected to rise to 135% by 2012. At these high penetrations, overall service revenue growth through the handset is expected to decline. However, ARPU is expected to continue growing among business users. In a new market data product from ABI Research, overall business revenue is forecast to grow at a compound annual growth rate (CAGR) of over 4%, a significant statistic considering that ARPU from consumer mobile services will stay flat at a CAGR of 0.1%.
