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February 24th, 2009

16.5% of mobile users spent over $100 in app stores

Posted by AM @ 9:58 am

Categories: General

Tags: Mobile, Smart Phone, Smart Phones, Advertising & Promotion, Cellular Phones, Handhelds, Consumer Electronics, Personal Technology, Marketing, Hardware

An ABI Research survey of US smartphone users who installed applications on their devices in 2008, conducted in November 2008, reveals that a surprising 16.5% spent between $100 and $499. That level of spending is especially significant given the low cost of most mobile applications, ranging from as little as a dollar or two at Apple’s iPhone App Store, to at most about $25.

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