February 27th, 2009
63% of online shoppers indicated that it was important to have multiple reviews for each product
| Factor | % of Respondents | |
| The product has multiple ratings or reviews | 63 | |
| The rating or review comes from an established source | 14 | |
| The rating or review comes from someone I know | 3 | |
| Other | 2 | |
| Source: Nielsen | ||










