March 20th, 2009
Reasons for having multiple social networking profiles
Why do you have more than one online social network profile?
| % of SNS users with multiple profiles | |
| My friends use many different websites so I have more than one profile to stay in touch with them | 24% |
| Some profiles are professional, others personal | 19 |
| I just use different sites | 6 |
| I have an older profile on a site I don’t really use anymore | 4 |
| I have different profile for different parts of my personality | 4 |
| It’s fun | 3 |
| I have a profile so I can view content on the network website | 3 |
| It was just something to do | 3 |
| Some profiles are specifically for gaming | 2 |
| Someone else told me to sign up for a particular site | 1 |
| Other | 26 |
| Source: Pew Internet Project | |
