February 9th, 2005
Local online advertising to reach $3.9 bln in 2005
Borrell Associates predicts that businesses will spend $3.9 bln in local online advertising in 2005 (an increase of 49% from the $2.7 bln spent in local online ads in 2004). Overall Internet ad spending will increase by 33%. Paid search will represent only $329.5 mln (around 8% of the 2005 local online ad spend). The Kelsey Group predicts that local search will leap to $418 mln this year - up from $162 mln in 2004.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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