November 6th, 2003
Jupiter: Online holiday shopping data
Jupiter Research expects 2003’s online holiday sales to be led by new shoppers, resulting in a 21% increase over 2002. According to the firm’s holiday shopping report, nearly 40% of surfers plan to do some or all of their holiday gift-buying online, ringing up an average of $265 per person.
2000 $8.7 billion 2001 $11.2 billion 2002 $13.8 billion 2003 $16.8 billion
Reasons to shop online:
Save time by not going to store 70% Can shop when stores are closed 69% Avoid the holiday crowds 68% Might be able to find better prices 59% Can find products online more easily 52% Find products not available in stores 50% Easier to compare prices 47% Have gifts sent directly to recipient 36% Can avoid wrapping gifts 13% Can earn loyalty points 13% Purchase from wish list 10%
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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