February 12th, 2004
$2.2 bln of online ads sold in Q4 2003
Online ad revenue hit $2.2 bil for Q4 2003 and $7.2 bil for the year, according to Interactive Advertising Bureau (IAB) and independent audit firm PricewaterhouseCoopers. That’s a 38% gain from Q4 2002 and a 20% increase for the year. The quarterly gain broke the previous record of $2.12 bil reached in Q4 2000 at the height of the dot-com boom, according to the IAB.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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