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March 10th, 2004

CTR falls for online retail

Posted by ZDNet Research @ 9:24 am

Categories: Advertising

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In its E-Mail Trends Report for Q4 2003, DoubleClick says while click-through rates (CTRs) fell for the retail and catalog industry between Q3 2003 and Q4 2003, they rose by 5.6% year-over-year to Q4 2003.

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