March 5th, 2005
79% of paid search money goes into 4 top categories
Paid search spending in the US is highly concentrated, according to JupiterResearch. Just four categories (retail, financial services, media and entertainment and travel) accounted for 79% of the $2.6 bln spent on paid search in 2004. Each vertical provides a rich landscape of opportunity and a blueprint for how other categories will develop.
Alex is a software engineer in the San Francisco Bay Area. ITFacts is created and updated by a group of statistics-obsessed individuals.
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